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Strategic Social Media & Augmented Reality (AR)
RESEARCH, ANALYSIS & TRENDS
5 ways to navigate the pg 4 What opportunities does pg 6 Spoiler alert! The future is… pg 8
maze of metrics in the app Augmented Reality have in
economy store?
Man vs Machine: Will AI put pg 10 When I grow up, I want to pg 12
our humanity at stake? be a sense maker
BEST PRACTICES & STRATEGIES
Make use of the full pg 14 Social Media must be part pg 16 The Top 10 reasons why pg 18
potential of AR of any orchestrated companies fail in social
marketing strategy media
TECHNOLOGIES & PRODUCTS
LINE now boosted with the pg 20 AdColony receives TAG pg 21
AI brain of Aixon Certification for fighting
digital ad fraud
COMPANIES & CAMPAIGNS
Lack of data-led creativity pg 22 Getty Images visual trends pg 24
the leading cause of wasted 2018 reveal newfound
digital ad-spend, new IAB optimism and a vision of
report finds change in storytelling
BUZZWORDS - Mixed Reality (MR) pg 26
LEGISLATION pg 28
APPOINTMENTS & ANNOUNCEMENTS pg 30
IMPRINT pg 36
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