Page 2 - AeM_Apr_2018

Welcome to

Dear Reader,

We are clearly struggling to keep up in today’s "beautiful new
digital world". Everywhere there are new challenges, be it social media, artificial intelligence,
augmented reality or any other disruptive technology.

Top brands worldwide do everything in their power to actively shape change, aware of the fact
that with the advent of smartphones and tablets - as well as more recently virtual and
augmented reality - the media user behavior has changed fundamentally. Sales and marketing
executives must develop offers that reach the target audience in the right place with the right
content in the right formats, not least in social networks.

Still, many executives make their decisions based on the perspectives, trends and cycles that
are already known today, which carries the risk of thinking too linearly and of missing out on
the crucial innovation point. The continued popularity of apps and the high-profile releases of
Apple’s ARKit and Google’s ARCore SDKs, for instance, have spurred interest in the AR
technology and should be explored by marketers not to risk losing out. Anyway, the key to
success is to keep moving and adapting to change, since change is bound to happen!

Therefore, be open to the new, recognize and seize opportunities arising from change, and act
instead of just reacting. The message of this month’s issue of Asian eMarketing is nothing else
but that!

Best regards,

Daniela La Marca

Editor-in-Chief, Asian eMarketing

Connect with us:

Subscribe today!

Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 April 2018 - Strategic Social Media & Augmented Reality (AR)