Digital Marketing generally ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. To celebrate the 10th Year Anniversary, MediaBUZZ launches a new series of events – called 8byEight – inviting each time 64 digital marketers that represent the elite in their respective industry.
Today’s marketers have access to more marketing channels than ever, making it increasingly difficult to find the perfect, unified marketing strategy.
The upcoming event on digital marketing is therefore tailored to meet the needs of senior client-side marketers and the challenges they have to master in their daily business, by providing an extraordinary opportunity to discuss solutions with their peers. Since they rely more and more on both the art and science of marketing, to succeed in this increasingly consumer-driven environment, the event aims to shed light on the impact of the “digital” phenomena.
of Marketing helps to coordinate marketing channels and design the appropriate messages you put into those channels.
of Marketing taps into the rich data associated with all of these channels, so that you can make informed investment decisions, based on desired business outcomes rather than past investment levels and rule of thumb.
Focused on digital marketing and providing room for intensive networking, MediaBUZZ is inviting 64 (8byEight) top CMOs and marketing executives to a half day gathering on a complimentary basis – hand-selected and by invitation only!
Topic-oriented round table discussions, moderated by renowned experts in a comfortable atmosphere, will provide strategy insights, future trends and support in finding the best solution for current project in discussions with peers and marketing leaders.
Food for Thought: Crossing the gap between online and offline – SoLoMo (Social Local Mobile) in the Corporate Practice.
Food for Thought: Emotion Marketing – Sustainable branding with innovative communication channels and ideas.
The roundtable discussions will help to discover how to combine art and science to successfully optimize resources across the entire marketing mix – so mingle with your peers and enjoy the sessions.
The 64 invited attendees will choose the Top Asian eMarketing Star - the expert that shines and impresses his/her peers with solid know-how and expertise, and who has most talent for networking and sharing knowledge.
1. Omni-channel Retailing: (Moderated by: Dr. Valdew Singh)
How to facilitate a seamless approach to consumer experience & to manage a new breed of shoppers?
2. Human-Centered Customer Experience (HCCX): (Moderated by: Terence Chan)
Customer Experience Management with the X-Factor
3. Social Media Marketing: (Moderated by: Chris Reed)
How to manage, measure and monetize in the unstructured and unregulated cyberspace?
4. Data Analytics: (Moderated by: Vinoaj Vijeyakumaar)
Exploiting “Big Data” for optimal marketing performance to gain the business competitive edge
5. Building Brand Trust With Customer Experience: (Moderated by: Clement Teo)
How To Do It Well?
6. Mobile Marketing: (Moderated by: Rohit Dadwal)
Enabling the best of class “on-the-go” m-Commerce, m-Payment & m-Apps
7. Security: (Moderated by: Freddy Tan)
Risks, Threats, Vulnerabilities & IP Protection
8. Integrated Marketing: (Moderated by: Colin J.G. Miles)
Driving towards more holistic communication in marketing and leveraging on each’s intrinsic strength
You probably think you know almost everything there is to know about digital marketing, as it is in the limelight for more than two decades now. Hotly discussed since its first appearance, you are anyway at the pulse of all important development in the field.
Therefore, draw your attention to the newest trends like social, mobile, behavioral, or location-based marketing and share your thoughts, concerns and insights on how to use them for integrated marketing campaigns with your peers.
Start the day with a light lunch. Grab a snack, enjoy entertainment and share ideas with your peers.
Get to know your peers even better during our coffee/tea break after your first 8byEight discussion.
At the end of the day the cocktail hour is the ideal opportunity to continue your discussions face-to-face in a relaxing and comforting atmosphere.