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COMPANIES & CAMPAIGNS

Embracing the ‘power of and’ is vital to

succeed in new era of connectivity

Operators need to take a holistic approach to their “With all the focus on getting ultra-broadband to the
network and embrace the ‘power of and’ if they are front door, it is also important not to neglect the in-
to meet rising customer demand, improve scalabil- home network,” said Guillén. “Wi-Fi is a critical part of
ity and reduce network complexity, Nokia’s presi- the end-to-end service, but is often the weak link. Deliv-
dent of Fixed Networks, Federico Guillén, said during a ering a gigabit experience both to and throughout the
keynote conference session at Broadband World Fo- whole home is crucial, and we need to reach a point
rum. There is no single technology or access mode where end-users don’t have to think about their Wi-Fi –
which will deliver ubiquitous ultrafast connectivity, he it’s just there.”
emphasized, instead a combination of technologies is
required. Guillén went on to explain that virtualization will have a
key role keeping operational costs low as the network
This is particularly true if the industry is to deliver on the
promise of 5G. Those operators which don’t recognize gets more complex, provided it is used in the right way.

the ‘power of and,’ he warned, could fail to meet speed
and connectivity targets and lose ground to competi- “There is no doubt that virtualization can simplify net-
tion. works, and the third ‘power of and’ is in the network
and the cloud; moving hardware here makes networks

“The strategy of deploying fiber to the most economical easier to manage and scale,” he said. “However, virtu-
alizing everything is not the answer. Operators must
point in the network is still valid, but the combination of
fixed fiber, wireless and other access technologies is look at the business case for virtualization and identify
now even more crucial to the operator’s business which areas are going to provide the most value.”

case,” said Guillén. “Fixed networks are going to be
essential for the growth of 5G, for example, as they will Guillén’s presentation comes as Nokia launches Intelli-
complement wireless for mobile transport. We will also gent Access, an enhanced portfolio of access solutions
to build gigabit-ready networks. This includes Software
see a combination of fiber and fixed wireless access to
deliver ultra-broadband to the home using technologies Defined Access Network (SDAN) technology and a new
such as WiGig. This convergence of fixed and wireless carrier-grade in-home Wi-Fi solution.

is one aspect of what we are calling the ‘power of and’.”
“The ‘power of and’ is the driving concept be-
According to Guillén, the second element of this ap- hind Intelligent Access. By taking a holistic approach,
operators can enhance their network, deliver a gigabit
proach is delivering a gigabit experience both to and
into the home. This, he continued, has been a pressure experience to the end-user and make their operations
point for operators with poor in-building wiring or Wi-Fi, faster, better and smarter,” Guillén concluded.◊

and can comprise more than 30% of calls to a broad-
band operator’s helpdesk. By MediaBUZZ
30 October 2017 - Programmatic & Native Advertising