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COMPANIES & CAMPAIGNS

from all across Asia as they embark on a brave journey Tito Costa, Chief Marketing Officer of ZALORA, shared:
of ultimate transformation through glamourous makeo- "ZALORA is an innovator by heart. We came to the
vers. market six years ago, to help change how people shop
fashion in the region and we continue to shape the
Jeannie Mai serves as host and Executive Producer ecommerce ecosystem in Asia. We are happy to work
and online fashion retailer ZALORA returns for the third with our long-time partner NBCUniversal to bring the
consecutive year as the show’s Official Wardrobe Part- pioneering shoppable video format by TheTake. This
ner. partnership will bring together the power of content cre-
ation to inspire consumers and the convenience of
Each week consumers can expect new video content in online shopping. ZALORA is excited to be part of this
four different storylines: opportunity to revolutionize the fashion retail landscape
once again."
 “MAITIPS”: Host of How Do I Look? Asia, Jean-
nie Mai, gives her top tips on matching items to Interesting will be to see which provider will merge the
create and own your style.“ technology that can create programmatically generated
personalized and shoppable video? Although we have
 “MAICHOICE”: Jeannie gives her views on seen a boom in the use of programmatically served
some select looks, essential for a stylish ward- video in the past few years, we can expect a massive
robe. change in how eCommerce marketers will sell via per-
sonalized video when combining this trend with new
 “YUMIKA”: ZALORA Fashion Insider, Yumika, tech like shoppable video. ◊
gives her picks of the latest looks available at
ZALORA. By Daniela La Marca

 “THE REVEAL”: Shop the show! Your chance
to shop the looks that Jeannie and the stylists
chose on the show itself.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia