Page 3 - index
P. 3
Video Marketing & Advertising
RESEARCH, ANALYSIS & TRENDS
Telling facts that prove pg 5 Is smart tech making us pg 6 Video consumption set to pg 8
video content is en vogue dumb? soar in Asia Pacific
Seven reasons for Alibaba’s pg 12 Benchmarks and guidelines pg 16 Return to the essential with pg 18
success for Programmatic Video the power of (moving)
Buying images
What will humans need to pg 20 96% of video service pro- pg 22 Opera Mediaworks’ mobile pg 24
do to ‘outsmart’ the robot? viders and content produc- marketing report reveals
ers believe that a majority biggest 2016 trends and
of consumers and operators presents actionable insights
will adopt 4K UHD TV by for outcome-driven
2020 advertisers
Publicitas’ first annual pg 26 SAP warns brands in Asia pg 30
‘Global Marketing Priorities’ Pacific not to risk losing
survey customers over poor digital
experiences
BEST PRACTICES & STRATEGIES
Videos perform on each pg 32 Cinemagraphs revive the pg 34 Videos have much going for pg 35
screen differently animated GIFs marketing
The impact of videos on pg 36 Video Marketing creates pg 38
SEO relevance, new customer
contacts and more sales
TECHNOLOGIES & PRODUCTS
ion Interactive empower pg 40 Video download feature pg 42 Irdeto gives operators pg 44
marketers to engage their comes to Opera Mini for complete control and
audiences with personal Android independence in choosing
and relevant interactive security solutions
video experiences
Hootsuite gives pg 45
organizations the flexibility
to access their digital
assets directly from their
content source of choice
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