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Welcome to

Dear Reader,

In a highly interconnected world, in which we are being flooded with information and our daily
life is tightly organized, creatives decided to refocus on the essentials - inspiring images that
tell a story, and evoke emotions.

Visual communication is definitely a current trend, not only in social media, as we see image-
driven platforms like Instagram, Pinterest or Snapchat gain momentum. But while many
companies still tinker with their social media strategy and integrate Facebook into their
marketing mix, the train is steadily driving on.

Moving images are now more popular than ever among consumers, as they provide
information as well as entertainment, and seem to increase the buying incentive considerably
compared to imagery and text.
If you are still not absolutely convinced of Video Marketing and its benefits, this issue provides
you with striking statistics: For instance, it is scientifically proven that we can process visual
information 60,000x faster than text or that 90% of information that enters the brain is
practically non-verbal.

A unique and catchy video can cut through the glut of offers and bring your product or service
to the attention of more viewers.

So, go for it and get insights into why and how you should integrate videos into your marketing
mix by reading Asian eMarketing.

Enjoy reading & See you next month!

,
Daniela La Marca

Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 Asian eMarketing - July 2016: Video Marketing & Advertising: Trends, Strategies & Potentials