Page 11 - index

RESEARCH, ANALYSIS & TRENDS

Smartphone and tablet share of retail eCommerce transactions

Mobile commerce activity is growing worldwide with Ja- sia at 56 percent, and Taiwan at 38 percent.
pan, the UK and South Korea seeing the most retail
eCommerce transactions. Global brands need to be  Cross-device purchasing is represented by 50 per-
tuned into how different consumer segments behave in cent of eCommerce transactions worldwide.
order to deliver the best cross-device and mobile experi-
ences: “We continue to see the rise of mobile commerce in a
cross-device world. Advertising strategies now need to
 Mobile commerce now represents 35 percent of include mobile at the center, if companies want to en-
eCommerce transactions globally with the U.S. in the gage today’s savvy consumer. Marketers need to pay
middle. close attention to the consumer’s purchasing journey if
they want to attract buyers and maximize sales,” Jona-
 Mobile transactions in Southeast Asia now account than Wolf, Chief Product Officer, Criteo, concludes.◊
for 45 percent of all eCommerce transactions (up
from 27 percent in the previous quarter), with Indone- By MediaBUZZ

M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia