Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
The number of users tells its own In addition to the two Chinese mes- well similar to Line and WeChat is
tale saging services I mentioned, the the South Korean service Ka-
Japanese “Line” is noteworthy as kaoTalk that even explicitly invites
The enormous number of users well with its currently around 300 users to follow the profiles of com-
makes WeChat simply outstanding. million users worldwide. Line is a panies. KakaoTalk has about 140
Even Skype, the service which be- proprietary Japanese application million users worldwide, most of
longs to Microsoft, has just about for instant messaging on them in Asia, particularly in South
300 million users. Skype is mainly smartphones and personal comput- Korea, Japan, Indonesia, Malaysia,
well-known for its voice over IP te- ers that enables its users to ex- Vietnam and the Philippines.
lephony, but it also has an integrat- change text messages, graphics,
ed messenger, that allows sending video and audio media, free VoIP The featured services are the most
text, pictures and video messages calls and holding free audio or vid- relevant from a marketing perspec-
as well. Unlike WeChat and eo conferences. Besides being tive, but there are of course still
WhatsApp, Skype in addition has a used in Japan, Line is for example, many more worth mentioning, such
mobile and a desktop version. With very popular in Thailand, Indonesia, as for instance, Viber, Nimbuzz,
the so-called Skype Manager, com- Mexico or Spain. A special feature ChatOn, Threema, Joyn or Kik.
panies can manage multiple busi- of Line is a Facebook-style news We'll see how they develop over
ness accounts and commercial / feed that displays the messages time and how they will be used in
advertising communication is possi- from contacts. Otherwise, regarding marketing. ◊
ble, too. the functional range, Line is similar
to WeChat, even allowing the send-
ing of commercial messages. As By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
The number of users tells its own In addition to the two Chinese mes- well similar to Line and WeChat is
tale saging services I mentioned, the the South Korean service Ka-
Japanese “Line” is noteworthy as kaoTalk that even explicitly invites
The enormous number of users well with its currently around 300 users to follow the profiles of com-
makes WeChat simply outstanding. million users worldwide. Line is a panies. KakaoTalk has about 140
Even Skype, the service which be- proprietary Japanese application million users worldwide, most of
longs to Microsoft, has just about for instant messaging on them in Asia, particularly in South
300 million users. Skype is mainly smartphones and personal comput- Korea, Japan, Indonesia, Malaysia,
well-known for its voice over IP te- ers that enables its users to ex- Vietnam and the Philippines.
lephony, but it also has an integrat- change text messages, graphics,
ed messenger, that allows sending video and audio media, free VoIP The featured services are the most
text, pictures and video messages calls and holding free audio or vid- relevant from a marketing perspec-
as well. Unlike WeChat and eo conferences. Besides being tive, but there are of course still
WhatsApp, Skype in addition has a used in Japan, Line is for example, many more worth mentioning, such
mobile and a desktop version. With very popular in Thailand, Indonesia, as for instance, Viber, Nimbuzz,
the so-called Skype Manager, com- Mexico or Spain. A special feature ChatOn, Threema, Joyn or Kik.
panies can manage multiple busi- of Line is a Facebook-style news We'll see how they develop over
ness accounts and commercial / feed that displays the messages time and how they will be used in
advertising communication is possi- from contacts. Otherwise, regarding marketing. ◊
ble, too. the functional range, Line is similar
to WeChat, even allowing the send-
ing of commercial messages. As By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
