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Cybersecurity & Data Protection



      RESEARCH, ANALYSIS & TRENDS



         Majority of businesses view  pg 4      Meet the e-privacy   pg 6       Facebook’s Privacy Policy   pg 7

         GDPR more as an                   regulations with login             still seems to be illegitimate
         opportunity to improve data       alliances
         privacy and security than a
         threat, IBM study reveals

         Singapore companies       pg 8      Real’ is more important   pg 10      Blockchain and Marketing   pg 12

         embrace technology                than ‘perfect’ for Asia
         enabled techniques to fight       Pacific millennial travelers
         fraud


       BEST PRACTICES & STRATEGIES


         5 tips on how to reach B2B  pg 14   How to prevent and ward   pg 16   How to prevent damage    pg 18
         decision-makers despite           distributed denial-of-service      from phishing scams and
         ePrivacy                          (DDoS) attacks                     malware


         Security tips for ad server   pg 20
         operators

        TECHNOLOGIES & PRODUCTS




         'Unliche' to unleash Digital   pg 22      Streamr and Fysical partner  pg 24      Global fintech company   pg 26

         Marketing Intelligence             to reshape human location         QUOINE selects Salesforce
                                            data market                       Platform to build and
                                                                              innovate for the future

        COMPANIES & CAMPAIGNS



         Hong Kong Customs take    pg 28    Paving the way for smart   pg 30   SAP expands innovation   pg 32
         enforcement action against         cities: The smart sensor          footprint in APJ with the
         retail sellers of Illicit          platform network                  launch of SAP Leonardo
         Streaming Devices (ISDs)                                             Center Singapore

         Southeast Asian start-up   pg 34
         launched first global B2B
         marketplace for Asian
         broadcast content


         BUZZWORDS             - Ad Verification                                                          pg 36


         LEGISLATION            - America’s CLOUD Act violates EU’s GDPR                                   pg 38

                                - Singapore’s Cybersecurity Act                                           pg 39


         APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 40


         IMPRINT                                                                                          pg 43
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