Page 5 - AeM_March_2020

RESEARCH
ANALYSIS
TRENDS

How brands can create relevant and authentic content in no time

Brands can - and must - get in touch with their target groups through a wide

variety of channels. In addition to the traditional advertising and
communication options, marketing managers need constantly new, relevant

content for social media platforms such as Instagram, Facebook or
Pinterest to perform well. It goes without saying that customers expect

interesting storytelling across all different channels. Hence, each
communication channel should always be filled with tailored content, raising
production needs immensely.

5 March 2020: Content Marketing: authenticity, transparency & quality instead of keyword battle