Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS
With sales on apps expected to sur- Retailers can acquire a better view of the customer’s shopping jour-
pass sales on browsers in the months ney by connecting with them via mobile apps or beacon technology,
ahead, eCommerce businesses must before matching each customer’s email ID with loyalty programs at in-
seriously consider apps as a part of store POS terminals.
their customer acquisition and sales
strategy. This will include improving “Ramadan is a major shopping occasion, similar to Christmas. During
user interface, monetization tactics and this period, consumers tend to spend more time online, take less time
app setup (through deep linking, feed to consider a purchase and request for pick-ups at offline locations or
optimization, SDK analytics tools etc.), home delivery on short notice. Retailers must recognize the value that
and adopting in-app retargeting. mobile technology can bring and use it as a foundational building
block to deliver integrated and seamless online and offline retail expe-
“Ramadan is often a busy time for riences. This will be crucial to engaging consumers across all chan-
companies offering consumer goods. nels and increasing sales conversions,” said Saito.
Increasingly, online stores and mobile
apps are joining in the swirl of season-
al promotions, in part to create brand
awareness and boost web traffic post-
Ramadan. We would advise online
retailers to invest in both search engine
marketing and retargeting, and draw
on data they have collected from users
to better understand how and when
they shop before, during and after the
holiday season. Besides, based on our
data in 2015, the purchase power dur-
ing Ramadhan increased two to three
times,” said Sheji Ho, Chief Marketing
Officer, aCommerce.
Online and offline integration will be
the new norm, with online platforms
influencing in-store sales
Some traditional retailers are already
integrating offline and online channels
to better serve customers and increase
sales. One example is MatahariMall in
Indonesia. Apart from launching its
eCommerce platforms for web, mobile
web and app, the company added 200
online-to-offline points at its existing
departmental stores and hypermarts,
allowing customers to pick up their
online orders and continue shopping in
-store.
With the majority of consumers now
researching online before or while visit-
ing a store, understanding a shopper’s
online activity is essential. According to For more information on Criteo’s analysis on shopping behavior dur-
Google, eight out of 10 shoppers with a ing Ramadan 2015, download the full infographic at http://
smartphone are using it inside the staging.criteo.com/media/4306/criteo-ramadan-infographic-2016-sea-
store to help them with product re- digital.pdf.
search and price comparisons, with
most of them eventually completing a
transaction at Point of Sale (POS).
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
With sales on apps expected to sur- Retailers can acquire a better view of the customer’s shopping jour-
pass sales on browsers in the months ney by connecting with them via mobile apps or beacon technology,
ahead, eCommerce businesses must before matching each customer’s email ID with loyalty programs at in-
seriously consider apps as a part of store POS terminals.
their customer acquisition and sales
strategy. This will include improving “Ramadan is a major shopping occasion, similar to Christmas. During
user interface, monetization tactics and this period, consumers tend to spend more time online, take less time
app setup (through deep linking, feed to consider a purchase and request for pick-ups at offline locations or
optimization, SDK analytics tools etc.), home delivery on short notice. Retailers must recognize the value that
and adopting in-app retargeting. mobile technology can bring and use it as a foundational building
block to deliver integrated and seamless online and offline retail expe-
“Ramadan is often a busy time for riences. This will be crucial to engaging consumers across all chan-
companies offering consumer goods. nels and increasing sales conversions,” said Saito.
Increasingly, online stores and mobile
apps are joining in the swirl of season-
al promotions, in part to create brand
awareness and boost web traffic post-
Ramadan. We would advise online
retailers to invest in both search engine
marketing and retargeting, and draw
on data they have collected from users
to better understand how and when
they shop before, during and after the
holiday season. Besides, based on our
data in 2015, the purchase power dur-
ing Ramadhan increased two to three
times,” said Sheji Ho, Chief Marketing
Officer, aCommerce.
Online and offline integration will be
the new norm, with online platforms
influencing in-store sales
Some traditional retailers are already
integrating offline and online channels
to better serve customers and increase
sales. One example is MatahariMall in
Indonesia. Apart from launching its
eCommerce platforms for web, mobile
web and app, the company added 200
online-to-offline points at its existing
departmental stores and hypermarts,
allowing customers to pick up their
online orders and continue shopping in
-store.
With the majority of consumers now
researching online before or while visit-
ing a store, understanding a shopper’s
online activity is essential. According to For more information on Criteo’s analysis on shopping behavior dur-
Google, eight out of 10 shoppers with a ing Ramadan 2015, download the full infographic at http://
smartphone are using it inside the staging.criteo.com/media/4306/criteo-ramadan-infographic-2016-sea-
store to help them with product re- digital.pdf.
search and price comparisons, with
most of them eventually completing a
transaction at Point of Sale (POS).
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
