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RESEARCH, ANALYSIS & TRENDS




According to CMO Council Execu- compensation from a variety of di- centives, benefits, as well as CMO
tive Director Donovan Neale-May, mensions (e.g., geography, type of expectations and perceptions of
the “CMO Compensation Report” business, responsibilities, etc.). compensation fairness and value to
will become an annual benchmark- the organization,” Neale-May notes.
ing tool to help CEOs, executive “As such, this is the first compre-
recruiters, chief HR officers, board hensive report regarding CMO To download the full detailed report,
members, academics and senior compensation and provides signifi- please visit www.cmocouncil.org/r/cmo-
marketers better understand CMO cant insight into CMO salaries, in- compensation-report.















































































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