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RESEARCH, ANALYSIS & TRENDS
many decades, AI was a little-noticed technology that China is absolutely determined to become the world’s
only IT experts and data specialists dealt with - with superpower in AI, doing whatever is necessary to pave
little success at first. A broader public only became the way for a booming AI economy that is presumed to
aware of AI in the 2010s with applications such as be worth $15.7 trillion worldwide. And in no small part
image recognition, text bots, and voice applications thanks to its eager government to help promote new
such as Alexa or Siri. These so-called "narrow AI" tech businesses, a strong manufacturing hub, and a
applications are now successful in those sub- goldmine of personalized data at their fingertips, China
disciplines in which the focus is on a specific task. But has what’s necessary to start creating amazing AI
with driverless cars, firefighting drones, and email products and applications. It’s in an excellent position
programs that can finish your sentences, there’s no to surpass Silicon Valley, reign supreme in the current
escaping that AI is going to continue being applicable in AI-based economy, and overall change the world order.
our everyday lives. ◊
By Daniela La Marca
6 January 2021: AI & Automation in Marketing
