Page 12 - AeM_Feb_2018
P. 12
RESEARCH, ANALYSIS & TRENDS
Is AI exhausting or feeding
the work environment?
According to new data from Accenture Strategy, working What's more, 45% felt encouraged about AI, believing it
professionals worldwide are more willing to work with will help them do their job more efficiently.
intelligent machines than public opinion suggests.
But as Jennifer King, from eMarketer highlights as well
in her report, not everyone feels the same way,
In fact, as eMarketer.com highlighted in its recent report,
more than two-thirds of respondents stressed the mentioning an October 2017 Gallup and Northeastern
University survey that for instance came up with a
importance of learning new skills to work with emerging
technologies, such as artificial intelligence (AI), within completely different result. So it seems that we can
the next three to five years. And almost as many said expect the talk and discussions about AI displacing
human jobs to continue for quite some time. ◊
they believe these types of technologies will create more
opportunities for their company.
By MediaBUZZ
12 February 2018 - Artificial Intelligence (A.I.) in Marketing