Page 3 - index
P. 3
Customer Experience –
Brand Experience goes Omnichannel
RESEARCH, ANALYSIS & TRENDS
Driven by its growing pg 6 Enhanced customer-first pg 8 The road to the perfect pg 10
omniscience, eCommerce approach will drive customer experience is still
is omnipresent and aims for businesses in 2017 long and tricky
omnipotence
Singaporean consumers pg 12 Collaborating to compete – pg 14 Singaporeans demand a pg 16
demand reliability, your enemy could be your seamless omnichannel
consistency, rewards, and best friend! shopping experience
recognition with a personal
touch
The unstoppable and pg 20
steady rise of e-commerce
in India
BEST PRACTICES & STRATEGIES
Lessons we learned from pg 26 CXENSE insights into the pg 28 Break down existing data pg 30
data-driven marketing in power of personalization for silos to analyze
2016 a great customer anonymized data
experience
How to protect yourself pg 32 Know your customers – pg 34
against being tracked and especially the anonymous
monitored? ones
Find us online!
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Brand Experience goes Omnichannel
RESEARCH, ANALYSIS & TRENDS
Driven by its growing pg 6 Enhanced customer-first pg 8 The road to the perfect pg 10
omniscience, eCommerce approach will drive customer experience is still
is omnipresent and aims for businesses in 2017 long and tricky
omnipotence
Singaporean consumers pg 12 Collaborating to compete – pg 14 Singaporeans demand a pg 16
demand reliability, your enemy could be your seamless omnichannel
consistency, rewards, and best friend! shopping experience
recognition with a personal
touch
The unstoppable and pg 20
steady rise of e-commerce
in India
BEST PRACTICES & STRATEGIES
Lessons we learned from pg 26 CXENSE insights into the pg 28 Break down existing data pg 30
data-driven marketing in power of personalization for silos to analyze
2016 a great customer anonymized data
experience
How to protect yourself pg 32 Know your customers – pg 34
against being tracked and especially the anonymous
monitored? ones
Find us online!
MediaBUZZ Pte Ltd - Independant ePublisher for Asia