Page 13 - index
P. 13
BEST PRACTICES & STRATEGIES
trade shows, events, or sales are incentive for registrations that pro- al information on the products pur-
usually the touchpoints that create vide a good opportunity to obtain chased. Each and every of these
user contact. Try to get approval of consent, too. On first contact, not communications not only offer a
email communication whenever too much data should be retrieved: good opportunity to score with
there is a contact with potential cus- Name, gender and the email ad- mindful services, but to get - due to
tomers as it is important to obtain dress are usually sufficient for the the context - a high relevance and
the legally binding consent. first communication. For a good attention when time and motivation
start in the customer contact, wel- of the transaction mail are properly
Although existing customers can be come emails can help as they intro- selected. To no surprise, such ser-
contacted without permission, here duce the company and the ex- vice announcements usually have
is a limitation to releases and infor- pected news or present the topic opening rates of more than 70%
mation for customer relationship subscribed to. and results that can hardly be
purposes only. We recommend to 6. Using transactional processes achieved by a brand’s newsletter.
place the newsletter form promi- In email marketing, any communi- Make use of these opportunities to
nently on the landing page and not cation flow into the customer rela- refer to cross- and up-sells, keep-
to hide the newsletter in sub- tionship and the customer lifecycle ing in mind, that the legal frame-
sections such as "Service" or offers a variety of occasions for work for advertising in transactional
"Contact". Directly visible and con- transactional emails, whether order emails should be considered at all
sistent keywords, such as or shipping confirmations, infor- times. ◊
"Newsletter", are the best choice. mation material according to web- By MediaBUZZ
Further, incentives can help to moti- site requests or follow-ups on cus-
vate the user to a login. In the B2C tomer satisfaction after services,
sector, contests are an often used deadline reminders or just addition-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
trade shows, events, or sales are incentive for registrations that pro- al information on the products pur-
usually the touchpoints that create vide a good opportunity to obtain chased. Each and every of these
user contact. Try to get approval of consent, too. On first contact, not communications not only offer a
email communication whenever too much data should be retrieved: good opportunity to score with
there is a contact with potential cus- Name, gender and the email ad- mindful services, but to get - due to
tomers as it is important to obtain dress are usually sufficient for the the context - a high relevance and
the legally binding consent. first communication. For a good attention when time and motivation
start in the customer contact, wel- of the transaction mail are properly
Although existing customers can be come emails can help as they intro- selected. To no surprise, such ser-
contacted without permission, here duce the company and the ex- vice announcements usually have
is a limitation to releases and infor- pected news or present the topic opening rates of more than 70%
mation for customer relationship subscribed to. and results that can hardly be
purposes only. We recommend to 6. Using transactional processes achieved by a brand’s newsletter.
place the newsletter form promi- In email marketing, any communi- Make use of these opportunities to
nently on the landing page and not cation flow into the customer rela- refer to cross- and up-sells, keep-
to hide the newsletter in sub- tionship and the customer lifecycle ing in mind, that the legal frame-
sections such as "Service" or offers a variety of occasions for work for advertising in transactional
"Contact". Directly visible and con- transactional emails, whether order emails should be considered at all
sistent keywords, such as or shipping confirmations, infor- times. ◊
"Newsletter", are the best choice. mation material according to web- By MediaBUZZ
Further, incentives can help to moti- site requests or follow-ups on cus-
vate the user to a login. In the B2C tomer satisfaction after services,
sector, contests are an often used deadline reminders or just addition-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
