Page 19 - AeM_April_2020

RESEARCH
ANALYSIS
TRENDS

For instance, digital offerings accounted for 28.6% of
TCS’s overall revenue in FY2019, as compared to just
9.7% for FY2015.
Similarly, Infosys has an agile digital service
architecture to facilitate the clients in digitalization
journey. Digital offerings accounted for 31.2% of
Infosys’s total revenue in FY2019. Wipro too has been
pursuing a ‘Digital-first’ approach and has identified
four key technologies, namely digital, cloud,
engineering services and cyber security, to invest and
build capabilities around actively.
Sunil concludes: “The pandemic will only accelerate the
Tech Mahindra reported 41% growth in its annual demand for digital transformation, and IT vendors in
digital revenues for FY2019 and aligned its go-to- APAC will do well to prepare for the impending
market offerings against six business-led themes - explosion in opportunities around digital transformation.
Strategy & Design, Digital Customer, Intelligent Vendors need to continue to fill gaps for the new age
Operations, Future Enterprise & Innovation, Digital digital experiences by leveraging partner capabilities
Insights and Digital Foundation. Wipro’s digital offerings and pursuing selective acquisitions to have an
accounted for 41.2% of its overall revenue for Q42020. extensive digital portfolio for these impending
opportunities.” ◊ (Source: GlobalData)

19 April 2020: Social Commerce & Influencer Marketing: social shopping as the future of