Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS
Social media needs more commitment
rather than (just) reach
Involving the users in the dialogue the answers. If users provide Offer assistance: A consistent
is essential to exploit the potential good ideas for improvement, customer orientation is increas-
of social media; hence, it is good please let them to participate in ingly becoming necessary,
that there are a number of ways to the implementation of their sug- which means putting the needs
activate social media users.
gestions, too. If, for example, of the customer at the center of
the improvements are for a corporate activities, including
Most common are, for example,
sweepstakes, which are an effective software product, link the user marketing communications.
tool for the short term to get a us- directly with the developers and How can customers be better
er’s attention, but usually do not let the user test exclusively the placed at the center than by
really trigger (sustainable) dia- new features later on, to create asking them personally, what
logues.
enthusiasm and make loyal they need and how you can
evangelists, who continue to help them through the use of
Asking the right questions, on the report on the positive experi- your services?
other hand, is generally a striking
way to motivate users to interact ence with your company. Ask for opinions: Content mar-
with brands and start a dialogue. Use of the products: Ask your
Besides, by approaching the user keting is one of the current
actively, you show interest and ap- social media users, how they trends, addressing users with
preciation, and this probably allows use your products. Encourage content that is not directly relat-
you to draw interesting findings them to publish photos of them- ed to the business or product. In
from the responses of the users. selves with the products, per- principle, this can be assigned
haps along with a contest in to the social media dialogue.
The following options for questions which the best photo will be Ask your users for their opinion
are useful:
chosen, or similar activities. on current issues and trends. In
That way you satisfy the need the B2B environment, for exam-
Feedback on performance:
for self-expression that many ple, it could be on current mar-
The best way to show genuine users live out on social media ket trends and disruptive tech-
interest in the people is to ask platforms. Potentially, you even nologies. Ideally, you deal with
them to give honest feedback
get completely new and sur- the raised subject in the context
on your performance: Do you prising findings about the use of your content marketing, too.◊
like the products? Was the ser-
of your products. Maybe some
vice helpful? Are there any sug- users even agree to act as tes-
gestions? Of course, it is im- timonials for your communica- By Daniela La Marca
portant to respond to this feed-
tion, which brings maximum
back as well and to continue authenticity.
the conversation, depending on
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Social media needs more commitment
rather than (just) reach
Involving the users in the dialogue the answers. If users provide Offer assistance: A consistent
is essential to exploit the potential good ideas for improvement, customer orientation is increas-
of social media; hence, it is good please let them to participate in ingly becoming necessary,
that there are a number of ways to the implementation of their sug- which means putting the needs
activate social media users.
gestions, too. If, for example, of the customer at the center of
the improvements are for a corporate activities, including
Most common are, for example,
sweepstakes, which are an effective software product, link the user marketing communications.
tool for the short term to get a us- directly with the developers and How can customers be better
er’s attention, but usually do not let the user test exclusively the placed at the center than by
really trigger (sustainable) dia- new features later on, to create asking them personally, what
logues.
enthusiasm and make loyal they need and how you can
evangelists, who continue to help them through the use of
Asking the right questions, on the report on the positive experi- your services?
other hand, is generally a striking
way to motivate users to interact ence with your company. Ask for opinions: Content mar-
with brands and start a dialogue. Use of the products: Ask your
Besides, by approaching the user keting is one of the current
actively, you show interest and ap- social media users, how they trends, addressing users with
preciation, and this probably allows use your products. Encourage content that is not directly relat-
you to draw interesting findings them to publish photos of them- ed to the business or product. In
from the responses of the users. selves with the products, per- principle, this can be assigned
haps along with a contest in to the social media dialogue.
The following options for questions which the best photo will be Ask your users for their opinion
are useful:
chosen, or similar activities. on current issues and trends. In
That way you satisfy the need the B2B environment, for exam-
Feedback on performance:
for self-expression that many ple, it could be on current mar-
The best way to show genuine users live out on social media ket trends and disruptive tech-
interest in the people is to ask platforms. Potentially, you even nologies. Ideally, you deal with
them to give honest feedback
get completely new and sur- the raised subject in the context
on your performance: Do you prising findings about the use of your content marketing, too.◊
like the products? Was the ser-
of your products. Maybe some
vice helpful? Are there any sug- users even agree to act as tes-
gestions? Of course, it is im- timonials for your communica- By Daniela La Marca
portant to respond to this feed-
tion, which brings maximum
back as well and to continue authenticity.
the conversation, depending on
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
