Xaxis just announced the launch of Xaxis Radio, a programmatic audio advertising solution, that allows advertisers in the APAC region to execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top Internet radio pure-players, such as MediaCorp, Astro or iRadio networks.
Xaxis Radio is integrated with Turbine, Xaxis' industry leading data management platform (DMP), enabling advertisers to incorporate online and mobile radio buys within their overall digital media campaigns.
“Consumption of audio content, particularly music, is becoming more mobile as audio streaming sees exponential growth,” said Rohan Philips, Vice President of Products & Strategy at Xaxis APAC. "By combining unparalleled inventory reach with the real-time segmentation capabilities of our Turbine DMP, Xaxis Radio helps brands reach listeners with relevant and customized ads wherever they are listening to digital radio. This provides brands the ability to activate audiences across radio in coordination with their digital media strategy.”
The global digital media platform in fact connects advertisers to audiences programmatically across all addressable channels. With the new product, advertisers can now even reach their target audiences in situations where visual advertising wouldn’t be suitable, such as during ‘ultra-mobile activities’ like driving, walking and exercising. Furthermore, it enables marketers to extend their terrestrial radio plan to encompass the vast digital radio audience, since Xaxis Radio campaigns can target audiences by Turbine data, radio content, or daypart.
At launch, Xaxis Radio will be available in Indonesia, the Philippines, Malaysia, Singapore and Australia.