6choosingWith all the email marketing solutions around, how will you figure out which one is right for you?

Well, first of all, you should put down in writing what exactly you expect from the software, what your company‘s goals are, what your company‘s IT environment looks like, how the solution needs to be integrated with CRM, ERP, ECM and so on.

Get the picture about your company, your products, your goals, your strengths and weaknesses - and then start looking for a solution. While you‘re researching different possibilities, make another list with questions you will need to ask when contacting providers. If you have a picture of what you need and what your goals are, these questions will come and help you find the right solution.

When you look at reviews on the Internet, providers are ranked so differently that the importance of knowing what you want becomes evident, just take a look:


And here is a list of topics you should be looking at when choosing the right provider:

  • Sender Score;
  • Pricing;
  • Support;
  • Ease of use;
  • Customization;
  • Integration into existing environment;
  • Analytics/Reports;
  • Automation;
  • Delivery ates;
  • Unsubscription services;
  • Duplicate detection;
  • Testing;
  • Spam testing;
  • Mobile optimization.

So make sure you know exactly what you want and need from the provider before you contact them. Humans almost always make decisions based on gut feelings, but in this case it is important to collect the important facts first to figure out which provider meets your requirements – only then you should use your gut decision to pick the provider most suitable for you.

By Anjum Siddiqi