October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 28 October 2022 11:32

Explaining things in a way that everyone can understand is a real superpower – and it can be learned!

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 14 October 2022 11:46

People look to their surroundings and the "wisdom of the crowd" to confirm the correctness of their behavior. This phenomenon, the so-called social proof, takes place intuitively and is part of human nature. The more people do a certain thing, the more likely it is that others will copy that behavio ...

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 28 October 2022 11:21

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 14 October 2022 10:52

Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 28 October 2022 10:49

The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 14 October 2022 10:17

Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 20 October 2022 16:54

Satisfied buyers ensure the sale of the products and services offered by the company and play an essential role in recommendation marketing. Anyone who manages to inspire their clients has a good chance of further business relationships. Once convincing products, high-performance services and an app ...

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 14 October 2022 09:57

Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviors on data privacy.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 20 October 2022 16:21

IDC just published its worldwide information technology (IT) industry predictions for 2023 and beyond in a new IDC FutureScape report and presented it at a live event.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 06 October 2022 17:13

Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that's not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way ...

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 20 October 2022 14:58

The competitive pressure has never been higher and at the same time customers are becoming increasingly demanding, which is why marketers should score with real-time customer experiences.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 06 October 2022 15:34

Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Wednesday, 19 October 2022 10:20

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media b ...

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 06 October 2022 14:11

Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer exp ...

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Friday, 14 October 2022 13:33

The past two years have had a significant impact on economic development and people's behavior. Social distancing and mandated business closures during lockdowns have forced retailers to break new ground and to make up for the losses with new models – with mixed success.

Written by Shaqeez

Category: October 2022 - Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Thursday, 06 October 2022 10:33

Even if the statement "Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best ...