clickTRUE Pte Ltd, a company specialized in search and conversion strategies, has been the first in Southeast Asia  that became a Google Analytics Authorized Consultant as well as the Yahoo! Platinum Search Marketing Agency Ambassador. It has been one of the first in the region to be accredited with both the Google AdWords Certified Partner and Google Analytics Certified Partner status.

The company offers both technology and online marketing services, including digital consultancy, search engine marketing and optimization (SEM/SEO), social media marketing, web analytics consultancy and conversion rate optimization.

ClickTRUE recently expanded into Indonesia, and has received a boost in confidence through substantial funding via Series A financing, led by Nusantara Ventures.

Shinta W. Dhanuwardoyo, a well-known entrepreneur in the IT, mobile and internet industry in Indonesia, will sit on the Board of Directors of clickTRUE Indonesia. She is the Head of Committee for Print and Online Media at Indonesian Chamber of Commerce (KADIN) and General Partner of Nusantara Venture that is supporting ClickTRUE’s venture - see her speaking on Digital Indonesia.

Nusantara Ventures is a pioneering technology venture capital fund in Indonesia, helping entrepreneurs to create and grow market-leading digital media, investing primarily in the digital media, entertainment, mobile and consumer internet sectors.

clickTRUE Indonesia operates under its parent company, clickTRUE Pte Ltd, headquartered in Singapore, and is set up by the founders of HardwareZone.com.

“Our vision is to differentiate ourselves as a top specialist in the search marketing space in Southeast Asia, and the expansion into Indonesia propels us toward becoming a regional brand and agency to better support our multinational clients and partners,” stated Jackie Lee, CEO of clickTRUE.

With a 240 million strong population, and approximately 40 million internet users, Indonesia is an important market for clickTRUE as digital market penetration and patterns are just emerging. The current internet penetration rate is just at 17% but rapidly expanding. Earlier in March 2012, Google set up an office in Indonesia as well, trying to tap Indonesia’s market potential.

He added, “We’re at the forefront right now, and are committed to establishing ourselves steadily and gaining a strong foothold in search and performance marketing in Indonesia to become a trustworthy partner for companies to work with and capture the increase in digital expenditure when online consumption grows.”

“There is so much potential for growth in Indonesia. clickTRUE has the expertise and tools to help businesses in Indonesia click their way to success. With the evolving internet landscape, it’s still very exciting for me to be a part of this, even though I’ve been doing this for years. This is exactly what we need for Indonesia to move forward in terms of performance marketing in the digital space,” Shinta remarks.

clickTRUE aims to provide clients in Indonesia with the best practices to grow their business, whether it is in optimization, conversions or social media, offering its full suite of online marketing and advertising services. The company is held by Kyosei Ventures which is an associate of the Singapore Press Holdings and currently has offices in Singapore, Malaysia, Thailand and Indonesia. Its growing clientele, comprising both SMEs and Fortune 500 companies, are mainly based in the Asia-Pacific region.

By Daniela La Marca