The data and artificial intelligence company, ADA, and Treasure Data, a global Customer Data Platform (CDP) company, announced a strategic partnership to bring end-to-end enterprise customer-centric solutions to 10 markets across South and Southeast Asia, including South Korea. This partnership will help enterprises enhance and personalize customer experience to improve the customer journey, communicate efficiently, and manage data gaps.
"Our clients across all industries are craving for solutions that can fully leverage their customer data to enhance their digital customer experience journeys. With Treasure Data, we are truly able to deliver complete marketing solutions that enable usage of customer data across all parts of the marketing funnel – from brand identity development to customer acquisition to eCommerce revenue delivery. This partnership will connect enterprises in APAC by using CDP to build meaningful connections across their customer journey; thus, enhancing the customer experience through data and marketing technology,” Srinivas Gattamneni, Chief Executive Officer of ADA, said.
The customer journey is getting increasingly complex with customers now expecting deeper personalized content across multiple touchpoints. To support brands in achieving a successful outcome and getting the most value out of a CDP, ADA and Treasure Data will provide strategic consultancy and create functional use cases with measurable return on investment. This includes setting up and deploying a CDP with a single customer view, supporting design and unifying data, activating platforms from media to mobile to web to CRO (conversion route optimization), and offering full technical support.
One example of this is by integrating Treasure's CDP solutions with the WhatsApp Business Platform to drive better, personalized conversations with customers. This can boost customer engagement and increase customer satisfaction; thus, leading to better sales conversions.
This partnership is made possible via the strategic investment by SoftBank Corp., bridging Treasure Data's smart CDP capabilities and ADA's analytics, data, and AI solutions with consumer models gleaned from 375 million consumer profiles on a monthly basis. Traditionally, solutions such as CDPs were exclusive to only larger enterprises, but with the joining of forces, this offering will empower SMEs to connect with their customers whilst scaling up their business.