Customer Relationship Management (CRM) generally creates real competitive advantages and enables the development of new markets, besides leading to more customer satisfaction, increased customer loyalty and maximized profits.
Central data management connects people company-wide
It’s a fact that CRM aligns the entire company in a customer-centered way, when all departments use a unified and centralized CRM solution - from sales, marketing, service, accounting, administration and management. This way, all employees can access information across departments, even with individual rights, and work together perfectly and in a time-saving manner. The result is a structured and automated workflow across the enterprise.
Customer file provides all information
The customer files are the basis for a professional customer service. They provide a 360 ° all-round view and store all knowledge about the customer: appointments, tasks, telephone notes, correspondence, sales opportunities, complaints, orders, delivery notes and projects. Employees stay well informed that way and can provide competent information and make informed decisions.
Customer knowledge reveals development potential
For further development of products and services, a comprehensive knowledge of the needs of customers and the market is required, and the customer profiles make the best data base - be it in sales or in the service area. Multidimensional evaluations make connections transparent and allow to systematically discover and implement development potentials in a future-oriented manner.
Customer values provide the appropriate communication measures
Customers have different desires, needs and potentials that require individual interaction, which is the reason why customers are segmented in target groups and the marketing and service measures are coordinated accordingly. As a result, the sales department acts efficiently and recommends the right product at the right time, operates up- and cross-selling and thus achieves better results. So, no business opportunity gets lost.
Efficient and motivated employees offer the best service
The acceptance of the employees and the consistent focus on the customer are decisive for the successful introduction of a CRM system. Anyone who is quickly and competently informed about the customer through a software solution and efficiently supported in routine tasks, is able to make informed decisions or delegate tasks to specialists, enjoys work and is motivated. Customers feel that - they appreciate friendly and competent employees!
Predictive management leads projects to success
With targeted project planning, clear structures and current evaluations, based on all company data, a CRM system always gives an overview of the status of ongoing projects. From professional planning with resources to efficient processing with time and cost recording and controlling, projects remain manageable and efficient.
Growing customer loyalty reduces costs permanently
It pays off to invest early in CRM, because a CRM implementation quickly achieves great success in small steps. Whether renting or buying, with the help of low-cost financing, a CRM system can be instantly installed and used even without equity. This immediately leads to better organized business processes, saves valuable working time for each employee, and thus permanently reduces costs.
CRM brings existing applications together
A state-of-the-art CRM system integrates existing applications such as office, merchandise management, archiving and communication solutions, and brings all the information to the respective customer on one platform. The solution grows with the company and flexibly adapts to it: at the organizational level, at every workstation, across multiple locations and country borders, mobile and multilingual. Access to information works directly, ensuring efficient work flows across the enterprise.