Monday Dec 11th

Deliverability in Email Marketing
Deliverability is a broad term that encompasses everything that has to do with the process of e-mail notification to the subscriber. Problems with deliverability increase, for instance, when an e-mail address no longer exists or the destination network is just not available due to maintenance issues ...
Maximising SMS Marketing in today’s Social World
According to the GSMA, Asia Pacific accounts for more than half of the world’s mobile subscriptions, exceeding 3 billion mobile subscriptions by the 1st quarter of 2012. That explosive growth reflects the high pace of adoption of mobile phones in Asia, amplified by large national populations, with ...
Another useful Email Marketing Metrics Report…
Once again we have attempted to summarize the key findings of one of this year’s Email Marketing Metrics Report for your convenience – this time the report is from MailerMailer conducted in July 2012.

November 2012 - Email & SMS Marketing



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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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