Pat Lim

Mediabrands appointed Pat Lim as Managing Director of both UM and Initiative Singapore, taking the reins from Clinton Simpson, who lead both agencies for the past two years.

Pat is a Singaporean with extensive experience across both Asia’s media and creative landscape. Recognized as one of the media industry’s best, she has received accolades including Person of the Year at the 2008 Singapore Media Awards. She has also been very active in the local media industry, having previously served as Chairperson of ABC Singapore and a member of the 4As Media and Research Committee.

With an illustrious 20 year career in the industry, Pat has seen a major revolution in media, where media planning has become as important as the creative product. Over her career, Pat has not only established a strong network and reputation amongst media owners, but has also served as an inspiring mentor to colleagues and clients.

Pat was most recently co-founder of Briq Communications, a full-service media agency in Singapore. Prior to Briq, Pat served as General Manager and Managing Director at PHD from 2005 to 2010. At PHD, Pat was responsible for overseeing the agency’s Singapore team, which she transformed into an award winning agency that ranked amongst the top ten agencies in Singapore.


Jeremy Makin

Jeremy Makin joins Alcatel-Lucent’s Optism™ international team of mobile advertising experts as Head of Media Sales and Strategy international team.

In his new role, Jeremy will forge alliances between service providers, Alcatel-Lucent and the media and advertising communities. He will also be responsible for increasing the scale and effectiveness of Optism™ sales and sales partnerships across the current footprint, as well as driving the future sales strategy.

Jeremy has 20 years of experience in the media marketing space - having worked in the newspaper and magazine industries, before he discovered the wonders of digital in 1999, joining The Economist to launch its online business. After eight and a half years with The Economist, Jeremy left in 2007 for Vodafone, to work on the commercial launch and subsequent ramp-up of Vodafone’s Mobile Marketing Division as Head of International Sales and Business Development. Prior to joining Alcatel-Lucent’s Optism™ team, Jeremy also ran a mobile marketing consultancy, Catch 33.

John Bianchi

The Mobile Marketing Association (MMA) named John Bianchi as Communications Director for the organization. The public relations professional, with more than 20 years extensive experience in media and membership-based organizations, will report directly to MMA CEO Greg Stuart. Bianchi is charged with creating and executing an overall global communications strategy for the organization, and leading public relations efforts for North America, working in conjunction with North American Managing Director Michael Becker. Bianchi comes to the MMA from Goodman Media, one of the top boutique PR firms in New York. While there, he worked with a diverse group of clients, including Carat; The Weather Channel; The Associated Press; Sony; and many others.

Bianchi began his career in 1987 in television news, working in the media relations departments of NBC News, CNN and CBS News. He has also created and conducted extensive internal communications plans for several non-profit advocacy groups with large memberships. Bianchi is based in New York and has started his duties already.

Bernard Chan

The Association of Accredited Advertising Agents Singapore (4As) has appointed Bernard Chan as its Chief Executive Officer. With immediate effect, Chan will work closely with the executive committee to expand on the 4As’ objectives of elevating the stature and prominence of Singapore’s advertising, media and marketing communications industry, while acting as the collective voice of the industry, and nurturing upcoming advertising talent and creativity. Chan will also represent 4As in related industry bodies, and government-led industry councils/panels at both national and international levels.

Since coming on board, Chan has been busy with 4As’ restructuring plans as the trade association realigns itself to the evolving industry and ventures into new initiates to better engage and connect with the community ecosystem. A veteran in the advertising and marketing communications industry, Chan’s experience in advertising and marketing communications spans almost four decades. In his last industry-related appointment, Chan was Principal Consultant for Dimension 8, a set-up with several senior partners from DNC International, where he was responsible for business development, as well as brand creation and strategy. Prior to this, Chan was the Principal Owner for DNC Advertising since 1974, Singapore’s largest locally owned advertising and marketing communications group with branches in Malaysia, Indonesia and annual Singapore billing of over $35 million and a staff strength of 110. For a decade, Chan sat as an Executive Council member in the 4As and was the association’s President from 1996 to 2003.

In the past five years, Chan was involved in the non-profit sector focusing on senior services. This included the Tsao Foundation and Centre for Seniors. Chan is also the founder for Silver Tsunami Asia, a social enterprise focused on becoming an Asian-based movement to represent and champion the population group of those between 50-75 years, starting with today’s Baby Boomer group.

4As also recently appointed Lauryn Tang as its Senior Manager for Programs. Tang will work closely with Chan to expand and drive the association’s programs for its members.

Douglas Murray

Juniper Networks, an industry leader in network innovation, announced a strengthened management team to lead its business in Asia-Pacific. The new appointments, which have been made over the past several months, help position the company to leverage its technology leadership in key growth markets.

Douglas Murray, previously senior vice president and general manager of Juniper Networks' Security Business Unit, has been appointed Senior Vice President for Asia-Pacific and will be based in Hong Kong. In his new role, Murray is responsible for all aspects of Juniper's business activities across the Asia-Pacific region, including customer engagement, sales development, training and enablement, strategic planning and revenue growth.

His management team includes new hires Geoff Thomas, Vice President of Enterprise Sales, Kevin Ackhurst, Vice President of Partner Sales, and Alita Wong, Vice President of Marketing.

Thomas and Ackhurst join Juniper from Microsoft where the former spent 19 years, most recently as general manager for the Asia communications sector business, and the latter worked for 14 years including his last stint as Asia-Pacific vice president for sales and marketing. Before joining Juniper, Wong was Oracle's director of market development in Asia-Pacific and Japan and also worked at Lucent and Gartner.

Matt Kolon, who was acting theater head, will return to the key position of Vice President for the service provider business in Asia-Pacific.

Aimee Buchanan

Media communication specialist OMD announced the appointment of Aimee Buchanan as Global Business Director working on the Tourism Australia account.

Aimee moves to the role from MPG where she held the position of Group Client Service Director for the last three years, leading two of the Agency’s key accounts; SingTel Optus and Virgin across all channels including offline, online and SEM.

With more than 11 years media experience in the Australian market, Aimee has predominantly worked on large scale telecommunications clients, managed complex accounts, focused on content creation and the leveraging of new channels.

Aimee commenced her role in mid October 2011 and reports to Mark Jarrett, General Manager, OMD Sydney.

Simone Barratt

GSI Commerce, a leading provider of ecommerce and interactive marketing solutions, appointed Simone Barratt as President of e-Dialog, a proven provider of integrated digital marketing solutions. Barratt replaces Joe Gagnon, former head of e-Dialog, who is taking on new responsibilities within GSI. In her new role, Barratt will be responsible for leading the e-Dialog team worldwide, which includes global sales, operations and P&L functions.

Barratt has a long history with GSI Commerce. Prior to being named president of e-dialog, Barratt was president of GSI Global Marketing Services International, a position she was promoted to in May 2011. Prior to this promotion, Barratt was managing director of e-Dialog International for 10 years where she was responsible for driving the expansion of the business across EMEA and also successfully grew the company from an email marketing firm to an integrated digital marketing company. She has more than 20 years of experience in direct and digital marketing and started one of the earliest new media companies in London, which was later incorporated into the Interpublic Group.

Darren Fifield Darren Fifield, General Manager of e-Dialog APAC, will also report to Barratt and continue guiding the areas of sales and client services operations, including consulting and functional delivery teams for APAC clients

Additionally, Christian Wright, currently e-Dialog’s chief technology officer, became General Manager of e-Dialog Americas. He will continue to be responsible for the development of e-Dialog’s products and technologies, and will manage the North American sales and client services operations. Wright has been with e-Dialog since May, 2011 when he was named chief technology officer. As CTO, Wright was responsible for the overall direction and execution of global technology functions. During this time, he and his team have been focused on developing the next generation of full- and self-service multichannel solutions for e-Dialog’s clients and prospects as well as integrating e-Dialog technology into other GSI Global Marketing Services companies.

Christian Wright

Luke Griffiths was named General Manager of e-Dialog UK and will be responsible for overseeing sales and client services operations, including the consulting and delivery teams for UK clients. Griffiths has been with e-Dialog since 2008. Prior to his promotion, he was vice president of European Client Services at e-Dialog where he was responsible for expanding the organization’s client portfolio and leading strategic email and CRM programs for clients, including British Airways, Dell, Skype, Philips and Sony PlayStation. Griffiths is a member of the DMA Email Marketing Council client hub and has more than 15 years of direct and digital marketing experience. Before he joined the e-Dialog team, Griffiths held the positions of head of ecommerce at RCI Europe and then European Marketing Director at Wyndham Worldwide/Group RCI, the world’s largest holiday property rental and exchange services provider.

Amdocs, the leading provider of customer experience systems, announced that it has partnered with Singapore’s Cellcity and Israel’s MobeeArt to deliver innovative mobile capabilities to Trudon, the leading search and digital advertising provider in South Africa. In only three months, MobeeArt’s mobile site creation solution and Cellcity’s mobile applications have been deployed at Trudon. The joint mobile solution not only supports Trudon’s yellow pages applications and sites, but it enables Trudon to offer small and medium sized businesses mobile web site creation abilities and optimization services. The newly deployed solution supports a wide range of mobile devices and tablets.

Komli Media, Asia Pacific’s leading digital media technology platform, and Jivox, a leading cross-platform interactive video advertising company, announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.

Building on the success of Jivox India, India’s leading cross-platform interactive video advertising, this partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, Middle East and Africa. The partnership allows Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices. Online video advertising is globally estimated to cross the US$3 billion mark this year. With more than 70% of all internet users in Southeast Asia watching online videos, it is expected to fuel a significant part of the overall online ad market growth.

As part of this partnership, Aktiv Digital (a division of Komli) will be able to offer a first of its kind video advertising solution to the Southeast Asian market. This sophisticated multi-platform proprietary video ad serving technology that includes social sharing functionality and real time analytics is set to be a great hit with brands and advertisers.

Netbiscuits, the world’s leading platform for developing, publishing and monetizing sites and apps across all connected devices, and Akamai Technologies, Inc., the leading provider of cloud optimization services, teamed up to deliver optimized mobile web solutions designed to allow best-of-breed user experience, accelerated mobile site delivery and control across multiple screens.

Together, Netbiscuits and Akamai expect that mobile sites published via the Netbiscuits platform will be able to leverage the Akamai Intelligent Platform to enable better device intelligence, improved performance, and greater reliability into the delivery of these sites.

Worldcom Public Relations Group, a leading global partnership of independently owned public-relations counseling firms, announced their new board members for the remainder of 2011 and 2012. There are three regional boards within Worldcom, including Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific (AP). The Asia Pacific Region is chaired by Cindy Payne, Managing Director of Asia-Pacific Connections Pte. Ltd. in Singapore.