Page 50 - index
P. 50
APPOINTMENTS & ANNOUNCEMENTS
Extreme Networks, Inc. announced the appointment of Simon Naylor to the company's Asia-
Pacific team as vice president of sales, effective immediately. Naylor will play a crucial role
in driving the growth of Extreme throughout the Asia-Pacific region.
Naylor's hire comes at a pivotal time for Extreme, which is celebrating its twentieth anniversary this
year. In this time, Extreme has evolved from a pure switching company to a leader in the enterprise
campus market with a full portfolio of wired and wireless software-driven networking solutions
Simon Naylor which offer customers complete visibility and control of their networks, either on premise or in the
cloud.
In this role, Naylor will be tasked with overseeing the company's regional growth through its software-driven, solu-
tions-based go-to-market initiatives focused on targeted verticals, strategically onboarding new partners while also
accelerating new product launches. He will report to Bob Gault, executive vice president of global sales, channels
and services.
With more than 25 years' experience establishing and leading IT companies in Asia, Naylor brings a strong track
record of building successful teams and spearheading rapid revenue growth in the region. Most recently he led
sales for South-East Asia and Japan for Riverbed Technology. Before that, he held VP roles at RSA, Sonus Net-
works, Infinera and Transmode. He holds a BA in Economics from the University of Manchester.◊
DataXu announced its new product offering ‘Mobile Optimizers for Advertisers’
that leverages DataXu’s OneView cross-device technology and its world-class ma-
chine learning system.
DataXu’s comprehensive mobile performance suite brings together powerful ma-
chine learning and cross-device technologies as well as dozens of high quality mobile data provider and SDK inte-
grations to allow advertisers to amplify first-party data across devices, drive higher quality app installs and engage
both current and potential users at scale in a brand-safe and transparent way.
At its core, the Mobile Optimizer for Advertisers leverages OneView technology to regularly ingest mobile device
ID and cookie data from first- and third-parties along with information from a brand’s own DMP, CRM system, pur-
chase history or site-based behavioral data. OneView expands the advertiser’s audience by linking consumer
identifiers across devices to form holistic pictures of real users.
One major brand was an early adopter of Mobile Optimizer for Advertisers. To address the dual challenge of at-
tracting new app users and engaging existing users, the brand’s marketers enhanced their first-party data with
OneView to improve their ability to reach users across all devices, and then optimized for user engagement with
the DataXu platform. Using an iterative “test-and-learn” approach in their mobile campaigns, this brand customer
was able to achieve an 82% reduction in CPA over a four-month period, helping it maintain its leadership status in
a highly competitive industry vertical.◊
Singapore-based startup Nugit announced a US$5.2M funding round from Sequoia India.
By combining artificial intelligence, natural language generation, and visual design, Nugit transforms data into de-
cision-ready reports that integrate seamlessly into marketers’ workflows. The company was founded in 2013 to
help marketers make smarter decisions based on data, and currently manages over 146,000 connected ad ac-
counts for over 500 brands in 34 countries. Their technology is highly scalable for enterprises, with their single
largest account using 8500 different accounts from platforms such as Google, Adobe Analytics, Facebook, Dou-
bleclick.
Nugit’s AI technology powers data cleaning, integration and harmonization of data sources in real time. Their Nat-
ural Language Generation technology adds on insights written in easy to understand language and ‘decision-
ready’ reports are then delivered via email or powerpoint. The reports are built around ‘smart stories’ and beautiful
visualizations that make for significantly better quality reports in a much shorter time.
“Many of the legacy systems that are being used to manage marketing data are slow, over-priced and take
months to implement. We believe analytics can be much leaner and more intelligent, by leveraging technologies
such as AI and Machine Learning. Sequoia India’s investment will help us accelerate our R&D and push the
boundaries in these areas.” says David Sanderson, Founder and CEO of Nugit. ◊
50 Data-Driven Marketing: Customer Insights & Predictive Analysis
Extreme Networks, Inc. announced the appointment of Simon Naylor to the company's Asia-
Pacific team as vice president of sales, effective immediately. Naylor will play a crucial role
in driving the growth of Extreme throughout the Asia-Pacific region.
Naylor's hire comes at a pivotal time for Extreme, which is celebrating its twentieth anniversary this
year. In this time, Extreme has evolved from a pure switching company to a leader in the enterprise
campus market with a full portfolio of wired and wireless software-driven networking solutions
Simon Naylor which offer customers complete visibility and control of their networks, either on premise or in the
cloud.
In this role, Naylor will be tasked with overseeing the company's regional growth through its software-driven, solu-
tions-based go-to-market initiatives focused on targeted verticals, strategically onboarding new partners while also
accelerating new product launches. He will report to Bob Gault, executive vice president of global sales, channels
and services.
With more than 25 years' experience establishing and leading IT companies in Asia, Naylor brings a strong track
record of building successful teams and spearheading rapid revenue growth in the region. Most recently he led
sales for South-East Asia and Japan for Riverbed Technology. Before that, he held VP roles at RSA, Sonus Net-
works, Infinera and Transmode. He holds a BA in Economics from the University of Manchester.◊
DataXu announced its new product offering ‘Mobile Optimizers for Advertisers’
that leverages DataXu’s OneView cross-device technology and its world-class ma-
chine learning system.
DataXu’s comprehensive mobile performance suite brings together powerful ma-
chine learning and cross-device technologies as well as dozens of high quality mobile data provider and SDK inte-
grations to allow advertisers to amplify first-party data across devices, drive higher quality app installs and engage
both current and potential users at scale in a brand-safe and transparent way.
At its core, the Mobile Optimizer for Advertisers leverages OneView technology to regularly ingest mobile device
ID and cookie data from first- and third-parties along with information from a brand’s own DMP, CRM system, pur-
chase history or site-based behavioral data. OneView expands the advertiser’s audience by linking consumer
identifiers across devices to form holistic pictures of real users.
One major brand was an early adopter of Mobile Optimizer for Advertisers. To address the dual challenge of at-
tracting new app users and engaging existing users, the brand’s marketers enhanced their first-party data with
OneView to improve their ability to reach users across all devices, and then optimized for user engagement with
the DataXu platform. Using an iterative “test-and-learn” approach in their mobile campaigns, this brand customer
was able to achieve an 82% reduction in CPA over a four-month period, helping it maintain its leadership status in
a highly competitive industry vertical.◊
Singapore-based startup Nugit announced a US$5.2M funding round from Sequoia India.
By combining artificial intelligence, natural language generation, and visual design, Nugit transforms data into de-
cision-ready reports that integrate seamlessly into marketers’ workflows. The company was founded in 2013 to
help marketers make smarter decisions based on data, and currently manages over 146,000 connected ad ac-
counts for over 500 brands in 34 countries. Their technology is highly scalable for enterprises, with their single
largest account using 8500 different accounts from platforms such as Google, Adobe Analytics, Facebook, Dou-
bleclick.
Nugit’s AI technology powers data cleaning, integration and harmonization of data sources in real time. Their Nat-
ural Language Generation technology adds on insights written in easy to understand language and ‘decision-
ready’ reports are then delivered via email or powerpoint. The reports are built around ‘smart stories’ and beautiful
visualizations that make for significantly better quality reports in a much shorter time.
“Many of the legacy systems that are being used to manage marketing data are slow, over-priced and take
months to implement. We believe analytics can be much leaner and more intelligent, by leveraging technologies
such as AI and Machine Learning. Sequoia India’s investment will help us accelerate our R&D and push the
boundaries in these areas.” says David Sanderson, Founder and CEO of Nugit. ◊
50 Data-Driven Marketing: Customer Insights & Predictive Analysis
