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The programmatic audience company, Xaxis, announced its plan to acquire
Triad Retail Media, the global leader in digital retail media advertising from
Rockbridge Growth Equity and Falcon Investment Advisors, subject to reg-
ulatory approval.

Triad fuels mobile and desktop eCommerce by enabling large retailers to turn
their websites and apps into valuable advertising platforms, providing marketers with the ability to reach and en-
gage consumers as they shop online. The deal will establish Xaxis as a significant player in the fast-growing retail
media and eCommerce market, while providing Triad with access to Xaxis’ technology expertise and the re-
sources and client base of WPP, the world’s largest communications services group. Walmart, eBay, Asda, Toys
"R" Us, CVS, Sam’s Club, Staples and Kohl’s are among the major global retailers that rely on Triad Retail Media
to power their media platforms. On the brand side, more than 1,500 of the world’s largest advertisers utilize Tri-
ad’s full-service creative, data and production solutions to connect with shoppers at point-of-sale. The deal repre-
sents a win for both retailers and advertisers, who will benefit from more advanced shopper customization tools,
better targeting, new mobile products and stronger international reach that the combined companies can deliver.

Powered by the $1.5 trillion eCommerce industry, digital retail media provides unique benefits for brands, retailers
and shoppers. Brands gain access to shoppers at point-of-sale in an attractive customer-experience environment.
In addition, retailers can drive incremental revenue from their e-commerce sites and apps while providing a more
engaging, media-rich environment for shoppers.◊

comScore, Inc. announced the appointment of Jonah Ken Tan as Vice President, Southeast
Asia, effective immediately.

Based in Singapore and reporting to Joe Nguyen, comScore Senior Vice President, Asia Pacific,
Mr. Tan will lead comScore’s business in Indonesia, Malaysia, the Philippines, Singapore, Thai-
land and Vietnam. He steps into this position following the departure of Vice President, Southeast
Asia, Kerry Brown. This announcement follows news of comScore being selected as the online
Jonah Ken Tan
audience measurement partner in Indonesia and reappointed as the official Internet audience
measurement currency in Malaysia.

Mr. Tan joined comScore in 2014 as Solutions Director, Asia Pacific, leading pre-sales consultancy and partner
development for comScore’s advertising product suite across 13 markets in the region. Prior to comScore, he was
Director, Digital Sales at Singtel, where he managed digital sales teams to run its online store and tele-sales busi-
ness in the consumer division. In addition, he spent a large part of his career developing strategic alliances and
managing channel partners in the region for corporations such as PayPal and Cisco. He also built reseller net-
works for companies like Friendster and Yahoo to grow their digital advertising businesses in Southeast Asia.

Mr. Tan comes with extensive experience in the Internet space and information technology industry, where he
acquired skills in business development, channel development and management, market expansion, entrepre-
neurship, business analytics, online advertising and e-commerce. He holds a Bachelor of Business Administration
degree with a major in Finance from the National University of Singapore and a Master of Business Administration
degree with a major in Strategy from Nanyang Technological University. ◊

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