Page 8 - AeM_Nov_2018
P. 8


             Southeast Asia's internet economy hits

             an inflection point

            Google and Temasek just released the e-Conomy SEA     • $102  billion  is  the  expected  size  of  Southeast
            2018  report,  highlighting  Southeast  Asia’s  accelerating   Asia’s  e-commerce  market  in  2025.  2018  was  the
            Internet economy.                                       year  of  e-commerce  in  Southeast  Asia,  which
                                                                    doubled in value from the previous year, with the top
            If the reports of the past two years foresaw a $200 billion   three e-commerce businesses, Lazada, Shopee and
            internet  economy  in  the  region  by  2025,  this  year’s   Tokopedia,  which  are  homegrown  players  founded
            report shows that the region is taking much less time to   in and serving the region.
            get there than earlier expected. With eight years still left
            to go, Southeast Asia is already more than a third of the   • 35  million  Southeast  Asians  use  ride  hailing
            way to the target and Southeast Asian tech companies    services every month.  Eight million rides  are taken
            have already raised half of the $40-$50  billion  in funds   every day across 500 cities. Local unicorns like GO-
            expected to attract.                                    JEK  and  Grab  are  spurring  rapid  growth  in  new
                                                                    services  like  food  delivery,  which  made  up  a  $2
            So,  the  latest  report  projects  a  $240  billion  Southeast   billion industry in 2018.
            Asian internet economy by 2025.
                                                                  • $24  billion  has  been  raised  by  Southeast  Asian
            The  record-breaking  pace  of  the  region’s  internet   tech companies since 2015 and investor confidence
            economy in 2018 wasn’t a freak occurrence. Southeast    is growing. The $9.1 billion raised in the first half of
            Asian countries are on a solid foundation for accelerated   2018 is on par with the $9.4 billion in the whole of
            digital growth, as some promising findings confirm:     2017.  Investor  confidence  extends  to  smaller  start-
                                                                    ups,  with investments in non-unicorns growing four
             • $72  billion  is  the  value  that  the  region’s  internet   times in the first half of 2018 year on year.
               economy will reach in 2018, more than doubling since
               2015. Southeast Asia’s internet sector has generated   • 1.7  million  full-time  jobs  will  be  created  in  the
               value  surpassing  the  gross  domestic  product  (GDP)   internet  economy  by  2025  for  highly-skilled
               of more than 100 countries in the world in just three   professionals  as  well  as  flexible  work  opportunities
               years.                                               in sectors like ride-hailing.

             • 350  million  internet  users  are  living  in  the  region.  Keep  up  with  Southeast  Asia’s  internet  economy  and
               Since  2015,  more  than  three  million  Southeast  learn  more  in  the  e-Conomy  Southeast  Asia  2018
               Asians,  a  population  bigger  than  Chicago’s  or  report. (Source: Google) ◊
               Madrid’s,  have  gone  online  for  the  first  time  every
               month.                                                                                By MediaBUZZ

      8            November 2018 - Email Marketing & E-Commerce
   3   4   5   6   7   8   9   10   11   12   13