Page 8 - AeM_Nov_2018

RESEARCH, ANALYSIS & TRENDS

Southeast Asia's internet economy hits

an inflection point

Google and Temasek just released the e-Conomy SEA • $102 billion is the expected size of Southeast
2018 report, highlighting Southeast Asia’s accelerating Asia’s e-commerce market in 2025. 2018 was the
Internet economy. year of e-commerce in Southeast Asia, which
doubled in value from the previous year, with the top
If the reports of the past two years foresaw a $200 billion three e-commerce businesses, Lazada, Shopee and
internet economy in the region by 2025, this year’s Tokopedia, which are homegrown players founded
report shows that the region is taking much less time to in and serving the region.
get there than earlier expected. With eight years still left
to go, Southeast Asia is already more than a third of the • 35 million Southeast Asians use ride hailing
way to the target and Southeast Asian tech companies services every month. Eight million rides are taken
have already raised half of the $40-$50 billion in funds every day across 500 cities. Local unicorns like GO-
expected to attract. JEK and Grab are spurring rapid growth in new
services like food delivery, which made up a $2
So, the latest report projects a $240 billion Southeast billion industry in 2018.
Asian internet economy by 2025.
• $24 billion has been raised by Southeast Asian
The record-breaking pace of the region’s internet tech companies since 2015 and investor confidence
economy in 2018 wasn’t a freak occurrence. Southeast is growing. The $9.1 billion raised in the first half of
Asian countries are on a solid foundation for accelerated 2018 is on par with the $9.4 billion in the whole of
digital growth, as some promising findings confirm: 2017. Investor confidence extends to smaller start-
ups, with investments in non-unicorns growing four
• $72 billion is the value that the region’s internet times in the first half of 2018 year on year.
economy will reach in 2018, more than doubling since
2015. Southeast Asia’s internet sector has generated • 1.7 million full-time jobs will be created in the
value surpassing the gross domestic product (GDP) internet economy by 2025 for highly-skilled
of more than 100 countries in the world in just three professionals as well as flexible work opportunities
years. in sectors like ride-hailing.

• 350 million internet users are living in the region. Keep up with Southeast Asia’s internet economy and
Since 2015, more than three million Southeast learn more in the e-Conomy Southeast Asia 2018
Asians, a population bigger than Chicago’s or report. (Source: Google) ◊
Madrid’s, have gone online for the first time every
month. By MediaBUZZ

8 November 2018 - Email Marketing & E-Commerce