Page 5 - AeM_Nov_2018

RESEARCH, ANALYSIS & TRENDS

able to experience products as in real life. An example rooms make already a true customer dream: Each of
of this is the virtual fitting of garments. This tool is a these cabins has a tablet which, through prior scanning
great relief especially for the fashion industry, as it is of the items brought in, can provide detailed product
affected by a particularly high return rate. However, AR information, tips and advice on sizes and outfits,
is already being used successfully in other sectors as providing customers with a spectacular shopping
well, enabling a product experience - in the truest sense experience. In addition, customers receive intelligent
of the word. For example, under the motto 'try before access to the entire assortment and can easily order
you buy', Ikea offers an app that allows the customer non-existent products.
virtual living on a trial basis. Similar to AR, virtual reality
(VR) is an instrument that guarantees customers Trend 5: Innovative logistics
physical shopping, without getting up from their
couches. Because the big brother of AR goes one step Another trend of online commerce is more in the
further and allows customers a shopping spree effect by background - logistics. Especially in a service-oriented
just wearing VR glasses. The consumer can check out society, customers want fast orders, direct shipping and
the variety of products, inspect them and feel like being easy returns. To meet these ever-increasing demands,
in a department store, even though he sits on the online retailers must rely on innovative and smart
couch. Thus, online shopping is transmitted across all options. Not only because of the high customer
senses and guarantees a true shopping experience with demands, but also in order to adequately cope with the
"Wow!" effect. rising desire to buy online, more and more robots are
deployed in many warehouses. Because where people
Trend 4: Digitization in the traditional 'brick and reach their limits, robots are just getting started. The
mortar' business fast and efficient functioning makes it possible to save
logistical space and reduce cost - with direct transport
Digitalization is also making its mark in stationary of goods from the shelf to the shipping station. At this
retailing by integrating digital services into the business point, the next trend is already taking place, namely
model and linking the offline world with the online world innovative shipping, which is faster, more efficient and
- across all channels. The possibilities offered by the realized directly on the day of the order. To ensure this
interaction of all channels seem almost limitless and are new service promise, drones, subterranean delivery
particularly successfully with services such as online systems, and robots are already revolutionizing the
reservations or the so-called 'Click & Collect'. world of delivery services through testing.
Customers can conveniently purchase the products of (Source: odoscope) ◊
their choice online and then review and take them home
at the point of sale (POS). By MediaBUZZ

Due to the direct contact between customer and
company, a personal relationship can be established. A
pioneer who cleverly uses the opportunities of
digitization for its in-store business is fashion giant
Zara. Although still in the test phase, smart changing

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