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       able to experience products as in real life. An example   rooms  make  already  a  true  customer  dream:  Each  of
       of  this  is  the  virtual  fitting  of  garments.  This  tool  is  a   these cabins has a tablet which, through prior scanning
       great  relief  especially  for  the  fashion  industry,  as  it  is   of  the  items  brought  in,  can  provide  detailed  product
       affected by a particularly high return rate. However, AR   information,  tips  and  advice  on  sizes  and  outfits,
       is  already  being  used  successfully  in  other  sectors  as   providing  customers  with  a  spectacular  shopping
       well, enabling a product experience - in the truest sense   experience.  In  addition,  customers  receive  intelligent
       of  the  word.  For  example,  under  the  motto  'try  before   access  to  the  entire  assortment  and  can  easily  order
       you  buy',  Ikea  offers  an  app  that  allows  the  customer   non-existent products.
       virtual living on a trial basis. Similar to AR, virtual reality
       (VR)  is  an  instrument  that  guarantees  customers   Trend 5: Innovative logistics
       physical  shopping,  without  getting  up  from  their
       couches. Because the big brother of AR goes one step   Another  trend  of  online  commerce  is  more  in  the
       further and allows customers a shopping spree effect by   background - logistics. Especially in a service-oriented
       just wearing VR glasses. The consumer can check out   society, customers want fast orders, direct shipping and
       the variety of products, inspect them and feel like being   easy returns. To meet these ever-increasing demands,
       in  a  department  store,  even  though  he  sits  on  the   online  retailers  must  rely  on  innovative  and  smart
       couch.  Thus,  online  shopping  is  transmitted  across  all   options.  Not  only  because  of  the  high  customer
       senses and guarantees a true shopping experience with   demands, but also in order to adequately cope with the
       "Wow!" effect.                                      rising desire to buy online, more and more robots are
                                                           deployed in many warehouses. Because where people
       Trend  4:  Digitization  in  the  traditional  'brick  and   reach  their  limits,  robots  are  just  getting  started.  The
       mortar' business                                    fast and efficient functioning makes it possible to save
                                                           logistical space and reduce cost - with direct transport
       Digitalization  is  also  making  its  mark  in  stationary   of goods from the shelf to the shipping station. At this
       retailing by integrating digital services into the business   point,  the  next  trend  is  already  taking  place,  namely
       model and linking the offline world with the online world   innovative shipping, which is faster, more efficient and
       -  across  all  channels.  The  possibilities  offered  by  the   realized directly on the day of the order. To ensure this
       interaction of all channels seem almost limitless and are   new  service  promise,  drones,  subterranean  delivery
       particularly  successfully  with  services  such  as  online   systems,  and  robots  are  already  revolutionizing  the
       reservations  or  the  so-called  'Click  &  Collect'.   world   of   delivery   services   through   testing.
       Customers  can  conveniently  purchase  the  products  of   (Source: odoscope) ◊
       their choice online and then review and take them home
       at the point of sale (POS).                                                           By MediaBUZZ

       Due  to  the  direct  contact  between  customer  and
       company, a personal relationship can be established. A
       pioneer  who  cleverly  uses  the  opportunities  of
       digitization  for  its  in-store  business  is  fashion  giant
       Zara.  Although  still  in  the  test  phase,  smart  changing

                                                 MediaBUZZ Pte Ltd - Independant ePublisher for Asia
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