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Email Marketing & E-Commerce
RESEARCH, ANALYSIS & TRENDS
Shopping 4.0: Creating pg 4 Asian Magento websites at pg 6 Southeast Asia's internet pg 8
cross-channel shopping high risk from hackers due economy hits an inflection
experiences for the to simple security oversight point
customer of tomorrow
Outcome-driven media is a pg 10 The e-commerce top pg 12 Generation Z is technophile pg 14
key priority for APAC performers on social media and thoughtful
marketers moving into 2019 are…?
Ménage à trois of digital + pg 16 Adobe holiday shopping pg 18 HBM launches blended pg 20
retail + innovation turns out predictions learning express course for
to be difficult
marketers producing video
Criteo predicts record- pg 22
breaking sales on both
Singles’ Day and 12/12 in
SEA
BEST PRACTICES & STRATEGIES
By the end of the year, PHP pg 24 Meltwater’s tips on how to pg 26 User engagement is the key pg 28
5.6 and 7.0 will be shut supercharge holiday sales to sustainable ROI in email
down – be aware of the through social media marketing
consequences
Authentic AI includes pg 30 Insight on ways companies pg 32 Generate a better pg 34
dynamic adaptation to can safeguard against conversion rate by
novelty inevitable future optimizing webpages for
uncertainties subconscious behaviors
Fraud in e-commerce pg 36
TECHNOLOGIES & PRODUCTS
Zendesk Sunshine - a new pg 38 TrueCommerce Engage pg 40 Leading tourism websites pg 42
CRM platform built on POS system now available localize their sites in at least
Amazon Web Services in the Square App 18 languages to assure
Marketplace success
COMPANIES & CAMPAIGNS
Lazada partners Korean pg 44 Indi empowers and extends pg 45 Lazada pledges to cultivate pg 46
intellectual property customer engagement of and sustain a prosperous
regulator to protect brands Indonesian online eCommerce ecosystem in
and consumers marketplace Tokopedia SEA
BUZZWORDS - Formjacking pg 48
APPOINTMENTS & ANNOUNCEMENTS pg 50
IMPRINT pg 55
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