Page 2 - AeM_Nov_2018

Welcome to

Dear Reader,

It’s the time of the year again, when we feel the more the steady growth of the e-commerce market,
which enables customers to overcome geographical barriers and allows them to purchase products
anytime and from anywhere. Clearly, e-commerce brings convenience for customers, as they do not
have to leave home and only need to browse websites online for buying products which are not sold in
nearby shops.

Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today
as an opportunity to thrive, aware of the fact that shop systems will be much more than just additional
distribution channels in the future. You may rest assured that the boundaries between online, offline
and mobile will continue to merge and the distribution channels no longer coexist but are used in
combination the way consumers want them to. Hence, the cross-channel shopping experience is at the
top of every merchant’s list when it comes to customer expectations, forcing them to respond to
changes in user behavior and to start with innovative solutions for their online shop, besides getting
into strategic partnerships. Otherwise, they can’t manage to pick up the customer at exactly the right
touchpoint, to provide cross-channel products and prices, and to consider the overarching megatrends
of e-commerce.

Since your job requires to prepare for the raising consumer expectations that come hand in hand with
better digital connectivity, I hope you enjoy this month’s articles on e-commerce in Asia that cover
again many studies and reports on the topic. Placed strategically during the festive season, it should
come at the right time to support you in your efforts to push sales figures up.

Best wishes,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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2 November 2018 - Email Marketing & E-Commerce