Page 70 - index
P. 70
APPOINTMENTS & ANNOUNCEMENTS
Accedo, the global market leader in TV application solutions, announced that it has con-
tinued its rapid global expansion by opening an office in Singapore and appointing Chris
Hampartsoumian as Technical Director for the Asia Pacific (APAC) region.
Accedo, headquartered in Stockholm, Sweden, has announced the addition of the Singapore
office as a strategic step in further strengthening its global position and to provide local support
for APAC customers including Telstra, PCCW, Telstra, MediaCorp, SBS and LightBox. Accedo’s
award-winning range of products and solutions have been deployed with numerous customers in
Chris the region.
Hampartsoumian
Chris Hampartsoumian brings a wealth of industry knowledge and expertise to Accedo, having
previously worked in similar roles for ioko, Irdeto, and Amazon.
Havas Media announced the appointment of Ben Grace in the newly created role of Chief
Technology Officer. As CTO, Ben will oversee product management and digital marketing
strategy for Havas Media.
Ben brings 15 years of experience in media and digital to his new role at Havas Media, where he will
provide research and development direction as well as evaluating market trends, competitor strate-
gies and future opportunities. He will be responsible for managing Havas Media’s market-leading
suite of products.
Ben's experience spans a number of senior roles in companies including Accuen, OMD and DGM. Ben Grace
He most recently worked as General Manager of Video at Accuen in the US, where he was tasked
to build and run a new organization to help accommodate the shift of television dollars online. There, he worked
on the first programmatic upfront deal securing the largest ever digital dollar allocation to a single entity in upfront
history.
The announcement comes as Havas Media continues to grow in Australia, continuing to expand its business port-
folio in just two short years since launching into the local market at the end of 2013. Havas Media is now in its
third year of operation in Australia, and has rapidly expanded to a team of 55 working across a number of leading
brands including QBE Insurance, Emirates, LG Electronics and Jacobs Douwe Egberts media accounts.
Havas Ortega in Manila continues to grow this year, therefore Rudy Villar has been appoint-
ed General Manager of Havas Sports & Entertainment (HS&E).
HS&E aims to create meaningful relationships with brands and people through their passions using
creativity, media, and technology. Their trademark battlecry of “Fans. Passions. Brands.” epitomiz-
es their mission. Whether it is sponsorships, content creation, partnerships, social media, live brand
Rudy Villar experiences, bespoke or off the shelf, they pioneer engagement solutions to ensure ongoing con-
versations with brands’ current and future fans.
Villar is the consummate marketing veteran, with experience on all sides of the marketing cube, making him the
perfect fit for HS&E. He started his advertising career in Image Dimensions and later moved on to McCann-
Erickson Philippines as Account Manager for the San Miguel Beer Group. He was then promoted to Business Di-
rector of Momentum, an affiliate of McCann and a brand he pioneered as one of the first true brand engagement
companies in the Philippines. Retail came calling in 2005 and he moved to SM Department Store as their AVP for
Marketing where he launched more than a dozen in-house brands and handled the marketing needs of its retail
affiliates at the same time. Later, he became the Senior AVP and Chief Branding Officer of SM Investments Cor-
poration where he led a major strategic re-brand of the SM Group. In 2011, he moved to SM Development Corpo-
ration as the Senior AVP for Marketing. While there, he helped grow the international business, establishing
SMDC’s presence in Europe, the Americas, and Asia through a mix of ATL media and on-ground brand engage-
ment campaigns and roadshows. He was most recently with KidZania Manila as their Head of Sales and Minister
of Tourism. He is also an active member of the industry, having been on the boards of the Ad Standards Council
(ASC) and the Philippine Association of National Advertisers (PANA).
Villar will lead Havas Sports & Entertainment in offering complete brand engagement services.
He envisions HS&E to not just be another run-of-the-mill activation agency, rather sees unlimited possibilities in
the realm of brand engagement. He will also be the Business Development Director of Havas Ortega and drive
the integrated communications solutions agenda for the group.
70 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
Accedo, the global market leader in TV application solutions, announced that it has con-
tinued its rapid global expansion by opening an office in Singapore and appointing Chris
Hampartsoumian as Technical Director for the Asia Pacific (APAC) region.
Accedo, headquartered in Stockholm, Sweden, has announced the addition of the Singapore
office as a strategic step in further strengthening its global position and to provide local support
for APAC customers including Telstra, PCCW, Telstra, MediaCorp, SBS and LightBox. Accedo’s
award-winning range of products and solutions have been deployed with numerous customers in
Chris the region.
Hampartsoumian
Chris Hampartsoumian brings a wealth of industry knowledge and expertise to Accedo, having
previously worked in similar roles for ioko, Irdeto, and Amazon.
Havas Media announced the appointment of Ben Grace in the newly created role of Chief
Technology Officer. As CTO, Ben will oversee product management and digital marketing
strategy for Havas Media.
Ben brings 15 years of experience in media and digital to his new role at Havas Media, where he will
provide research and development direction as well as evaluating market trends, competitor strate-
gies and future opportunities. He will be responsible for managing Havas Media’s market-leading
suite of products.
Ben's experience spans a number of senior roles in companies including Accuen, OMD and DGM. Ben Grace
He most recently worked as General Manager of Video at Accuen in the US, where he was tasked
to build and run a new organization to help accommodate the shift of television dollars online. There, he worked
on the first programmatic upfront deal securing the largest ever digital dollar allocation to a single entity in upfront
history.
The announcement comes as Havas Media continues to grow in Australia, continuing to expand its business port-
folio in just two short years since launching into the local market at the end of 2013. Havas Media is now in its
third year of operation in Australia, and has rapidly expanded to a team of 55 working across a number of leading
brands including QBE Insurance, Emirates, LG Electronics and Jacobs Douwe Egberts media accounts.
Havas Ortega in Manila continues to grow this year, therefore Rudy Villar has been appoint-
ed General Manager of Havas Sports & Entertainment (HS&E).
HS&E aims to create meaningful relationships with brands and people through their passions using
creativity, media, and technology. Their trademark battlecry of “Fans. Passions. Brands.” epitomiz-
es their mission. Whether it is sponsorships, content creation, partnerships, social media, live brand
Rudy Villar experiences, bespoke or off the shelf, they pioneer engagement solutions to ensure ongoing con-
versations with brands’ current and future fans.
Villar is the consummate marketing veteran, with experience on all sides of the marketing cube, making him the
perfect fit for HS&E. He started his advertising career in Image Dimensions and later moved on to McCann-
Erickson Philippines as Account Manager for the San Miguel Beer Group. He was then promoted to Business Di-
rector of Momentum, an affiliate of McCann and a brand he pioneered as one of the first true brand engagement
companies in the Philippines. Retail came calling in 2005 and he moved to SM Department Store as their AVP for
Marketing where he launched more than a dozen in-house brands and handled the marketing needs of its retail
affiliates at the same time. Later, he became the Senior AVP and Chief Branding Officer of SM Investments Cor-
poration where he led a major strategic re-brand of the SM Group. In 2011, he moved to SM Development Corpo-
ration as the Senior AVP for Marketing. While there, he helped grow the international business, establishing
SMDC’s presence in Europe, the Americas, and Asia through a mix of ATL media and on-ground brand engage-
ment campaigns and roadshows. He was most recently with KidZania Manila as their Head of Sales and Minister
of Tourism. He is also an active member of the industry, having been on the boards of the Ad Standards Council
(ASC) and the Philippine Association of National Advertisers (PANA).
Villar will lead Havas Sports & Entertainment in offering complete brand engagement services.
He envisions HS&E to not just be another run-of-the-mill activation agency, rather sees unlimited possibilities in
the realm of brand engagement. He will also be the Business Development Director of Havas Ortega and drive
the integrated communications solutions agenda for the group.
70 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
