Page 68 - index
P. 68
APPOINTMENTS & ANNOUNCEMENTS
Nielsen announced it has completed its acquisition of Informate Mobile Intelligence, a leading provider of
mobile usage measurement across key markets.
Nielsen and Informate Mobile Intelligence have been working together for nearly half a decade to leverage inno-
vative smartphone metering technology to provide insights into evolving consumption patterns of mobile device
users. During this time, the alliance was able to expand its client base across multiple sectors including media,
telecom, e-commerce and fast moving consumer goods.
As the world leader in providing insights to understand consumer behavior and Total Audience measurement, the
acquisition of Informate Mobile Intelligence will help Nielsen enhance its measurement portfolio in the mobile
space in key markets across Europe, Asia Pacific, Latin America and Africa. The acquisition's primary objective is
to enable Nielsen's Total Audience measurement strategy in developing and international markets—measuring
audiences where, when and how they consume content.
The Informate Mobile Intelligence measurement solution allows for the capture of accurate, in-depth usage data
on mobile screens, including tablets and smartphones for both iOS and Android, through opt-in smartphone pan-
els. These panels are already up and running in a number of international markets today. With the addition of In-
formate's solutions to Nielsen's portfolio, the company now provides a full suite of solutions in the mobile space.
The integrated solution will calibrate and sharpen the profile of mobile audiences—a critical component for esti-
mating the total smartphone viewing audience in any market. Furthermore, the integration enables Nielsen clients
operating in this domain to measure and fine-tune the reach of their smartphone consumers.
Bloomberg announced two hires to the company’s growing Global Diversity & Inclu-
sion (D&I) team. Pamela Hutchinson will lead the D&I effort in Europe, the Middle East,
and Africa. Hayden Majajas will oversee the Asia-Pacific region.
Hutchinson will join on March 14th in Bloomberg's London office. Since 2011, she has worked
at Northern Trust as the company’s Chief Diversity & Inclusion Officer for EMEA and APAC.
With more than 20 years of experience in managing diversity within the engineering and finan-
cial services sectors, she has worked at firms including Deutsche Bank, Barclays, and Gold-
man Sachs. In 2014, Hutchinson was awarded a spot on Timewise’s Power Part Time List.
Pamela That same year, she was recognized by the Black British Business Awards as a Financial Ser-
Hutchinson vices Leader Finalist. In 2013, the European Diversity Awards named her as an Inspirational
Role Model of the Year Finalist.
Majajas joins Bloomberg's Singapore office today. A graduate of the Chuo University Gradu-
ate School of Law in Tokyo, Japan, Majajas brings experience from both the legal industry and the
financial services sector. A 12-year veteran of the D&I space, he has been a D&I leader at Lehman
Brothers, Nomura, and UBS. He most recently served as a D&I Director at BP. Majajas’ work has
been recognized by various organizations globally including Best Private Bank – LGBT & Diversity
Issues in 2012 by Asian Private Banker magazine; Champion for the Advancement of Women in
2013 by the South China Morning Post; Leadership in Diversity in 2014 by the British Chamber of
Commerce Singapore; and most recently, the World of Difference Award in 2015 by the International Hayden
Alliance for Women. Majajas
In their new roles, Hutchinson and Majajas will work in concert with Brown to help lead the company's
global D&I initiative, and serve as thought partners and leaders on the strategy and vision for their respective re-
Veritas Technologies announced that Mick Lopez is joining the leadership team as Chief Fi-
nancial Officer. Lopez brings 30 years of global commercial experience with both public and
private companies, most recently serving as CFO at Harris Corporation. He has lead corporate
strategy, operations, and mergers and acquisitions for leading technology organizations including
Aricent, Cisco and IBM.
Veritas also announced that George Haddad is joining the leadership team as Chief Human Re-
sources Officer. Haddad comes from Concentrix Corporation and brings a wealth of experi-
Mick Lopez ence and passion for building talent and leadership to Veritas. His experiences span all aspects of
HR from talent acquisition, leadership development to building high performing cultures in transform-
ing fast paced organizations to mergers and acquisitions, developed throughout a 30 year career at
world class organizations including Hewlett Packard Enterprise and Verisign.
68 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
Nielsen announced it has completed its acquisition of Informate Mobile Intelligence, a leading provider of
mobile usage measurement across key markets.
Nielsen and Informate Mobile Intelligence have been working together for nearly half a decade to leverage inno-
vative smartphone metering technology to provide insights into evolving consumption patterns of mobile device
users. During this time, the alliance was able to expand its client base across multiple sectors including media,
telecom, e-commerce and fast moving consumer goods.
As the world leader in providing insights to understand consumer behavior and Total Audience measurement, the
acquisition of Informate Mobile Intelligence will help Nielsen enhance its measurement portfolio in the mobile
space in key markets across Europe, Asia Pacific, Latin America and Africa. The acquisition's primary objective is
to enable Nielsen's Total Audience measurement strategy in developing and international markets—measuring
audiences where, when and how they consume content.
The Informate Mobile Intelligence measurement solution allows for the capture of accurate, in-depth usage data
on mobile screens, including tablets and smartphones for both iOS and Android, through opt-in smartphone pan-
els. These panels are already up and running in a number of international markets today. With the addition of In-
formate's solutions to Nielsen's portfolio, the company now provides a full suite of solutions in the mobile space.
The integrated solution will calibrate and sharpen the profile of mobile audiences—a critical component for esti-
mating the total smartphone viewing audience in any market. Furthermore, the integration enables Nielsen clients
operating in this domain to measure and fine-tune the reach of their smartphone consumers.
Bloomberg announced two hires to the company’s growing Global Diversity & Inclu-
sion (D&I) team. Pamela Hutchinson will lead the D&I effort in Europe, the Middle East,
and Africa. Hayden Majajas will oversee the Asia-Pacific region.
Hutchinson will join on March 14th in Bloomberg's London office. Since 2011, she has worked
at Northern Trust as the company’s Chief Diversity & Inclusion Officer for EMEA and APAC.
With more than 20 years of experience in managing diversity within the engineering and finan-
cial services sectors, she has worked at firms including Deutsche Bank, Barclays, and Gold-
man Sachs. In 2014, Hutchinson was awarded a spot on Timewise’s Power Part Time List.
Pamela That same year, she was recognized by the Black British Business Awards as a Financial Ser-
Hutchinson vices Leader Finalist. In 2013, the European Diversity Awards named her as an Inspirational
Role Model of the Year Finalist.
Majajas joins Bloomberg's Singapore office today. A graduate of the Chuo University Gradu-
ate School of Law in Tokyo, Japan, Majajas brings experience from both the legal industry and the
financial services sector. A 12-year veteran of the D&I space, he has been a D&I leader at Lehman
Brothers, Nomura, and UBS. He most recently served as a D&I Director at BP. Majajas’ work has
been recognized by various organizations globally including Best Private Bank – LGBT & Diversity
Issues in 2012 by Asian Private Banker magazine; Champion for the Advancement of Women in
2013 by the South China Morning Post; Leadership in Diversity in 2014 by the British Chamber of
Commerce Singapore; and most recently, the World of Difference Award in 2015 by the International Hayden
Alliance for Women. Majajas
In their new roles, Hutchinson and Majajas will work in concert with Brown to help lead the company's
global D&I initiative, and serve as thought partners and leaders on the strategy and vision for their respective re-
Veritas Technologies announced that Mick Lopez is joining the leadership team as Chief Fi-
nancial Officer. Lopez brings 30 years of global commercial experience with both public and
private companies, most recently serving as CFO at Harris Corporation. He has lead corporate
strategy, operations, and mergers and acquisitions for leading technology organizations including
Aricent, Cisco and IBM.
Veritas also announced that George Haddad is joining the leadership team as Chief Human Re-
sources Officer. Haddad comes from Concentrix Corporation and brings a wealth of experi-
Mick Lopez ence and passion for building talent and leadership to Veritas. His experiences span all aspects of
HR from talent acquisition, leadership development to building high performing cultures in transform-
ing fast paced organizations to mergers and acquisitions, developed throughout a 30 year career at
world class organizations including Hewlett Packard Enterprise and Verisign.
68 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
