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APPOINTMENTS & ANNOUNCEMENTS

Leading strategists and brand experts are among the first
speakers to be confirmed for the Asian Marketing Effec-
tiveness & Strategy Conference & Awards (AMES).
10 speakers have been announced for the festival, which
takes place on 31 May 2016 at Grand Hyatt Singapore, with
more to be named in the coming weeks.

Delegates will hear from Erik Hermanson, Global Head of Marketing – Mobile, ASUS and Seton Vermaak, Head
of Strategy at Razorfish Hong Kong as they share the success story of how ASUS evolved to be a global player in
2015. Using real-world cross-industry examples, Tom Voirol, VP Strategy at Critical Mass will define what it takes
to become a digitally native brand while Natalie Gruis, Head of Strategy Planning at TBWA\Singapore will share
her perspectives on the unique challenges for 21st century brands and how agencies can stay relevant.

Kristian Barnes, CEO of Vizeum APAC and Maunik Thacker, Senior Vice President - Marketing for Marina Bay
Sands will jointly demonstrate how technology vulnerability can be turned into sustainable and competitive busi-
ness processes to drive growth. Datalicious’s CEO and Founder, Christian Bartens, will make the case for data
driven decision-making through an in-depth study of the disparity between channels marketers are investing in
and the actual media consumption behavior of consumers. Stephen Tracy, Data & Insight Lead, SEA for Sapient-
Nitro will share his knowledge and expertise on building a successful analytics program through a “people-first”
strategy.

Jane Lin-Baden, CEO of Isobar China Group and Kelvin Long, Co-founder and Chief Technology Officer for Un-
ionpay Smart will share learnings from a recent data partnership to establish how diversified data drives smart
marketing.

Joseph Morgans, a seasoned retail and merchandising designer, has joined WPP’s shopper mar-
keting agency Grey DPI as creative director. Based in Singapore, he is charged to lead and jazz up
the creative outputs of the Creative team.

Relocated to Asia two years ago, Morgans was previously with the retail agency Open D Group in
Singapore, where he was responsible for driving and maintaining the creative vision for the re-
vamped SK-11 Global Retail Vision, which will be implemented throughout Asia in 2016.

A Welshman with a passion for brands, Joseph had worked in Paris for over 15 years, where he
has gained extensive skincare retail design experiences for brands under P&G and L’Oreal Group. Joseph Morgans
He has also worked in-house as an architect for Sephora, Dior perfume and Guerlain of LVMH
Group, where he was responsible for the creation & development of flagship and new stores throughout Europe,
Latin America & Asia.

On the agency side, Morgans has worked as a Senior Artist Director at Interbrand France. He was responsible for
leading the creative concept development for Renault Automobile worldwide and has also worked for Malherbe
Design, an award winning retail design agency.

Grey DPI is one of Greater China’s leading integrated shopper-marketing agencies whose total shopper marketing
and design solutions include shopper-based design, retail space design, merchandising systems design, experi-
ential and environmental designs.

Founded in 1996, DPI is headquartered in Hong Kong, with offices in Guangzhou, Shanghai, Taiwan, Singapore
and Indonesia. Key clients include Procter & Gamble, GlaxoSmithKline, Mead Johnson, The Dairy Farm, Kjeld-
sens, Mannings, Ferrero and Philips.

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