Page 66 - index
P. 66
APPOINTMENTS & ANNOUNCEMENTS
Adobe and comScore announced a global strategic partnership to provide new insights into the media
consumption behaviors of digital audiences.
This new partnership will deliver consistent, cross-device audience measurement of video and ad content, provid-
ing advanced insight into consumer viewing behaviors for better media planning and buying. Through this partner-
ship, comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the Adobe
Platform and powered by Adobe Analytics, into its Cross Media, Audience and Advertising Product Suites. In ad-
dition, Adobe will integrate comScore audience data, including demographics, for Adobe Marketing Cloud custom-
ers.
People are watching content on an increasingly broad variety of devices. Paid digital content services are on the
rise and, for two years running, the total number of authenticated digital TV views has doubled annually according
to Adobe Digital Index.
Comparable cross-platform metrics are one of the biggest friction points in television’s digital transformation. Me-
dia companies, publishers, multi-channel video programming distributors (MVPDs) and advertisers are all looking
for ways to reliably measure audiences, content and advertising engagement across all platforms.
The collaboration provides seamless, census-based measurement of digital video content and ads for the most
popular platforms, including TV, video on demand, smartphones, tablets, game consoles and over-the-top con-
nected devices. In addition it provides marketers globally with trusted insights, including key metrics on the num-
ber of video starts, time spent watching and rate of ad engagement, to optimize their ad campaigns and more effi-
ciently reach the right audiences across TV and digital.
Media companies will leverage these enhanced insights to better forecast how content performs across platforms
and particular audience segments. Additionally, agencies will be able to take advantage of the full potential of the
massive amounts of data generated in the modern media world.
The integration of comScore’s audience information with Adobe Marketing Cloud will enable further optimization
of audience segments for targeted marketing campaigns, including email, video, display and search advertising.
Adobe customers will also be able to forecast how well marketing content performs against specific audience seg-
ments.
Research Now, the global leader in digital data collection to power analytics and insights, announced that
Gary Laben has been chosen as the new Chief Executive Officer effective as of March 29 and will become
a member of the Board. He succeeds former President and CEO Kurt Knapton , who tendered his resigna-
tion in October 2015 , but remains on the Board.
Laben brings over 25 years of executive leadership and industry experience in using data to power marketing de-
cisions for clients, most recently serving as Chief Executive Officer of KBM Group and as Global Chief Data Of-
ficer of Wunderman. KBM Group, a data-driven marketing solutions company, and Wunderman, a digital and di-
rect marketing agency, are both part of WPP. As CEO of KBM, he led the company through the successful inte-
gration of several acquisitions and mergers, directed its global expansion, and is recognized for having built and
unified the management teams.
Southeast Asia’s leading Internet TV service, iflix, announced the appointment of Cam
Walker as Head of iflix Indonesia.
Cam Walker joins the company with over 20 years experience in media, content and marketing led
businesses. He was most recently with Emtek Group, one of Indonesia’s most prominent media,
content and technology businesses, and the parent company to Indonesia’s leading free-to-air TV
networks. Emtek Group, through its subsidiary Surya Citra Media, was recently announced as an
Cam Walker investor in iflix’s latest round of funding.
As the Head of Content Development, Mr Walker spearheaded the restructure of the group’s production joint ven-
tures, internal production teams and studios into a consolidated, independent content company, PT IEG. He also
oversaw the monetization of the network’s extensive content library, OTT distribution and partnerships, and linear
pay channel development. Prior to Emtek, Mr Walker served as Vice-President – Territory Head, Indonesia for
Fox International Channels.
Now available in Malaysia, Thailand and the Philippines, iflix will continue to roll out its world-class service to addi-
tional key Southeast Asian markets in the coming months. The company offers consumers the largest library of
top Hollywood, Asian regional, and local TV shows and movies available in the region. Each subscription allows
users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for view-
ing wherever, whenever. iflix subscribers can also download TV shows and movies from iflix’s extensive library for
offline viewing.
66 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
Adobe and comScore announced a global strategic partnership to provide new insights into the media
consumption behaviors of digital audiences.
This new partnership will deliver consistent, cross-device audience measurement of video and ad content, provid-
ing advanced insight into consumer viewing behaviors for better media planning and buying. Through this partner-
ship, comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the Adobe
Platform and powered by Adobe Analytics, into its Cross Media, Audience and Advertising Product Suites. In ad-
dition, Adobe will integrate comScore audience data, including demographics, for Adobe Marketing Cloud custom-
ers.
People are watching content on an increasingly broad variety of devices. Paid digital content services are on the
rise and, for two years running, the total number of authenticated digital TV views has doubled annually according
to Adobe Digital Index.
Comparable cross-platform metrics are one of the biggest friction points in television’s digital transformation. Me-
dia companies, publishers, multi-channel video programming distributors (MVPDs) and advertisers are all looking
for ways to reliably measure audiences, content and advertising engagement across all platforms.
The collaboration provides seamless, census-based measurement of digital video content and ads for the most
popular platforms, including TV, video on demand, smartphones, tablets, game consoles and over-the-top con-
nected devices. In addition it provides marketers globally with trusted insights, including key metrics on the num-
ber of video starts, time spent watching and rate of ad engagement, to optimize their ad campaigns and more effi-
ciently reach the right audiences across TV and digital.
Media companies will leverage these enhanced insights to better forecast how content performs across platforms
and particular audience segments. Additionally, agencies will be able to take advantage of the full potential of the
massive amounts of data generated in the modern media world.
The integration of comScore’s audience information with Adobe Marketing Cloud will enable further optimization
of audience segments for targeted marketing campaigns, including email, video, display and search advertising.
Adobe customers will also be able to forecast how well marketing content performs against specific audience seg-
ments.
Research Now, the global leader in digital data collection to power analytics and insights, announced that
Gary Laben has been chosen as the new Chief Executive Officer effective as of March 29 and will become
a member of the Board. He succeeds former President and CEO Kurt Knapton , who tendered his resigna-
tion in October 2015 , but remains on the Board.
Laben brings over 25 years of executive leadership and industry experience in using data to power marketing de-
cisions for clients, most recently serving as Chief Executive Officer of KBM Group and as Global Chief Data Of-
ficer of Wunderman. KBM Group, a data-driven marketing solutions company, and Wunderman, a digital and di-
rect marketing agency, are both part of WPP. As CEO of KBM, he led the company through the successful inte-
gration of several acquisitions and mergers, directed its global expansion, and is recognized for having built and
unified the management teams.
Southeast Asia’s leading Internet TV service, iflix, announced the appointment of Cam
Walker as Head of iflix Indonesia.
Cam Walker joins the company with over 20 years experience in media, content and marketing led
businesses. He was most recently with Emtek Group, one of Indonesia’s most prominent media,
content and technology businesses, and the parent company to Indonesia’s leading free-to-air TV
networks. Emtek Group, through its subsidiary Surya Citra Media, was recently announced as an
Cam Walker investor in iflix’s latest round of funding.
As the Head of Content Development, Mr Walker spearheaded the restructure of the group’s production joint ven-
tures, internal production teams and studios into a consolidated, independent content company, PT IEG. He also
oversaw the monetization of the network’s extensive content library, OTT distribution and partnerships, and linear
pay channel development. Prior to Emtek, Mr Walker served as Vice-President – Territory Head, Indonesia for
Fox International Channels.
Now available in Malaysia, Thailand and the Philippines, iflix will continue to roll out its world-class service to addi-
tional key Southeast Asian markets in the coming months. The company offers consumers the largest library of
top Hollywood, Asian regional, and local TV shows and movies available in the region. Each subscription allows
users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for view-
ing wherever, whenever. iflix subscribers can also download TV shows and movies from iflix’s extensive library for
offline viewing.
66 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
