Page 64 - index
P. 64
APPOINTMENTS & ANNOUNCEMENTS
NetSuite Inc., the industry's leading provider of cloud-based financials / ERP and omni-
channel commerce software suites, announced that it has appointed Zakir Ahmed as Vice
President and General Manager, Asia.
In this new role, Ahmed is charged with building and leading the organization across NetSuite's
offices in Singapore, the Philippines and Hong Kong He will be based out of NetSuite's Singapore
Zakir Ahmed office.
Ahmed has more than 20 years of experience in management, customer acquisition and retention as well as sales
leadership across the globe, complemented by a strong understanding of the Asian market. Prior to NetSuite, He
was with TechnologyOne Corp, where he served as General Manager for a $50 million business unit. Before that
he was with Salesforce.com, Microcell, CGI and Steltor (now Oracle).
Ahmed's proven track record with midmarket businesses in the region will be instrumental in helping NetSuite to
further add to its growing list of customers. Today, more than 30,000 companies and subsidiaries depend on Net-
Suite to run complex, mission-critical business processes globally in the cloud.
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region.
Matt will be responsible for driving the next wave of expansion for their proprietary social and video
platform AdParlor. The plans include doubling headcount through growth in existing markets
(Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Korea, India, Philippines and Taiwan) as
well as entering new markets. As CEO of Adknowledge Asia, Matt is leading Asia’s largest social
and video advertising platform with 140 employees across nine markets. Since his former company
Komli was acquired into Adknowledge in 2015, he has been overseeing all aspects of business op- Matt Sutton
erations in the Asia Pacific region. His focus will be on doubling headcount across Asia, entering
new markets and a data partnership strategy.
One of the key changes Matt has seen in the Asia digital market has been the growing impact of advertising tech-
nology on the accessibility and efficiency of digital media buying. Matt believes the next wave of digital advertising
growth will be driven by companies that operate at the intersection where social, video, technology and data meet.
Hence, AdParlor is well placed to service Asia’s advertisers in this space.
Adknowledge Asia, working in partnership with Axiata, one of the world’s largest telecommunication companies, is
pioneering the use of telecom data to improve ad targeting and insight generation on social media networks
through the AdParlor platform. As one of the few YouTube ‘value added technology’ platforms - and the only one
in Asia with a full service account management and operations team in multiple markets - Matt takes over a plat-
form in a market leading position to enable advertisers to generate maximum ROI from the social space as well as
facilitate advertisers moving media spend from TV to digital video, to capture the growing audience of consumers
watching video on social channels.
Mutant Communications launched Words, a Singapore-based content creation platform that allows marketing pro-
fessionals to easily order and pay for content marketing material online, including blogs, whitepapers, in-
fographics, biographies, website content, and other copy and design services.
The Words platform is backed by a team of experienced content writers based in Singapore and was developed to
streamline the inefficiencies that traditionally lead to higher cost quotes for ad hoc projects. By cutting out numer-
ous briefing meetings, follow-ups, quoting and invoicing, Words can offer top quality production at a competitive
fee.
Words is extremely easy to use, and customers can select the product they require and pay online. This removes
the hassle of long meetings, negotiations and payment terms, providing a seamless user experience.
To receive content, clients can follow a step-by-step process on the Words website, and can expect a turnaround
of within 3-5 days, depending on the scope.
64 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
NetSuite Inc., the industry's leading provider of cloud-based financials / ERP and omni-
channel commerce software suites, announced that it has appointed Zakir Ahmed as Vice
President and General Manager, Asia.
In this new role, Ahmed is charged with building and leading the organization across NetSuite's
offices in Singapore, the Philippines and Hong Kong He will be based out of NetSuite's Singapore
Zakir Ahmed office.
Ahmed has more than 20 years of experience in management, customer acquisition and retention as well as sales
leadership across the globe, complemented by a strong understanding of the Asian market. Prior to NetSuite, He
was with TechnologyOne Corp, where he served as General Manager for a $50 million business unit. Before that
he was with Salesforce.com, Microcell, CGI and Steltor (now Oracle).
Ahmed's proven track record with midmarket businesses in the region will be instrumental in helping NetSuite to
further add to its growing list of customers. Today, more than 30,000 companies and subsidiaries depend on Net-
Suite to run complex, mission-critical business processes globally in the cloud.
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region.
Matt will be responsible for driving the next wave of expansion for their proprietary social and video
platform AdParlor. The plans include doubling headcount through growth in existing markets
(Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Korea, India, Philippines and Taiwan) as
well as entering new markets. As CEO of Adknowledge Asia, Matt is leading Asia’s largest social
and video advertising platform with 140 employees across nine markets. Since his former company
Komli was acquired into Adknowledge in 2015, he has been overseeing all aspects of business op- Matt Sutton
erations in the Asia Pacific region. His focus will be on doubling headcount across Asia, entering
new markets and a data partnership strategy.
One of the key changes Matt has seen in the Asia digital market has been the growing impact of advertising tech-
nology on the accessibility and efficiency of digital media buying. Matt believes the next wave of digital advertising
growth will be driven by companies that operate at the intersection where social, video, technology and data meet.
Hence, AdParlor is well placed to service Asia’s advertisers in this space.
Adknowledge Asia, working in partnership with Axiata, one of the world’s largest telecommunication companies, is
pioneering the use of telecom data to improve ad targeting and insight generation on social media networks
through the AdParlor platform. As one of the few YouTube ‘value added technology’ platforms - and the only one
in Asia with a full service account management and operations team in multiple markets - Matt takes over a plat-
form in a market leading position to enable advertisers to generate maximum ROI from the social space as well as
facilitate advertisers moving media spend from TV to digital video, to capture the growing audience of consumers
watching video on social channels.
Mutant Communications launched Words, a Singapore-based content creation platform that allows marketing pro-
fessionals to easily order and pay for content marketing material online, including blogs, whitepapers, in-
fographics, biographies, website content, and other copy and design services.
The Words platform is backed by a team of experienced content writers based in Singapore and was developed to
streamline the inefficiencies that traditionally lead to higher cost quotes for ad hoc projects. By cutting out numer-
ous briefing meetings, follow-ups, quoting and invoicing, Words can offer top quality production at a competitive
fee.
Words is extremely easy to use, and customers can select the product they require and pay online. This removes
the hassle of long meetings, negotiations and payment terms, providing a seamless user experience.
To receive content, clients can follow a step-by-step process on the Words website, and can expect a turnaround
of within 3-5 days, depending on the scope.
64 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
