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COMPANIES & CAMPAIGNS

Lisbon International Advertising

Festival open for entries

The Lisbon International Advertising Festival (LIAF) an-
nounced its ambition to become one of the major global
annual advertising festivals and is welcoming agencies
to enter their best work and to compete for awards. It
will take place in Lisbon on September 14, 2016 at the
Cinema São Jorge and be the first edition of the new
creative festival of global reach.

What differentiates LIAF from other festivals is that it
has two groups of judges: A ‘Grand Jury’ that will vote
online and be responsible for choosing the shortlists in
each category and an ‘Executive Jury’ which will meet in
person in Lisbon in order to select the final big winners.

LIAF aim to reward the best creatives on an internation-
al scale and intends to be, as of now, "the most local of
all global festivals", since in addition to the regular priz-
es given by category, there are also Local LIAFs that Washington Olivetto
will award prizes to the best entries in each region and
category.
In 2014, he was honored with the Clio Lifetime
Achievement Award and last year inducted into the
Besides the awards ceremony, the event will also in- "Hall of Fame" of "The One Club", in New York, making
clude several conferences with some of the biggest him the first non-Anglo-Saxon to achieve that.
names in the creative advertising industry. Just recently,
the organizer proudly announced the Brazilian creative In the coming weeks, LIAF will announce the remaining
Washington Olivetto as President of the Executive Jury. members of the Executive Jury, as well as the profes-
sionals who will be part of the Grand Jury.
Olivetto is not only the Chairman of the Brazilian agency
W/McCann and the Chief Creative Officer of McCann Submission of entries possible till July 29, 2016 – go to
Worldgroup for Latin America and the Caribbean, but http://www.lisbonadfestival.com/◊
one of the most popular figures in Brazil and a world- By MediaBUZZ
wide advertising icon, who has won over 50 Lions in
Cannes - only in the Film category.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia