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COMPANIES & CAMPAIGNS







































Rockwell Automation excels in business


ethics and takes credit for it



Rockwell Automation, Inc., the world’s largest company eighth time the glory of being recognized as the
dedicated to industrial automation and information, “World’s Most Ethical Company” by the Ethisphere In-
makes its customers more productive and the world stitute, a global leader in advancing the standards of
more sustainable. ethical-business practices.

On its blog the company wrote that “rapid advances in Ethisphere recognizes companies which align principle
automation, equipment, and networking technologies with action, work tirelessly to make trust part of their
accelerate the pace at which production systems ap- corporate DNA, and in doing so, shape future industry
proach obsolescence”, pointing out that keeping up with standards by introducing tomorrow’s best practices to-
new innovations at the dawn of the Internet of Things is day.
crucial. Besides emphasizing that their commitment to
responsible business practices is absolute, whether it’s “Companies rely on Ethisphere to continually raise and
managing environmental impact or interactions with their measure the standards of corporate behavior. Those,
customers, suppliers and employees. like Rockwell Automation, that demonstrate leadership
in areas like citizenship, integrity and transparency cre-
“The importance of ethics and the transparency of integ- ate more value for their investors, communities, cus-
rity – both ingrained in our culture – continues to in- tomers and employees; thus, solidifying a sustainable
crease for current and potential employees,” said Keith business advantage,” explained Ethisphere’s Chief Ex-
D. Nosbusch, Rockwell Automation Chairman and CEO. ecutive Officer, Timothy Erblich.
“Employees continually look for companies that value
ethics and are consistently doing the right things, the You might be interested as well in the Rockwell Auto-
right way, every day. Our ethical culture is a differentia- mation 2015 Corporate Responsibility Report which is
tor, a competitive advantage, and makes Rockwell Auto- available online and in print now. Besides detailing the
mation a great place to do your best work.” company’s approach to ethical-business practices, the
report provides highlights and updates on the compa-
Rockwell Automation’s ethical business practices and ny’s environmental performance, employee safety and
future-oriented thinking brings the company for the culture, and community-relations initiatives.◊

By MediaBUZZ
56 Asian eMarketing - March 2016 Marketing Automation: Retargeting, Programmatic & Real-time Marketing
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