Page 47 - index
P. 47
TECHNOLOGIES & PRODUCTS
To bring video demand to publishers, AppNexus has “With one unified video platform, AppNexus is able to
activated more than 125 video buyers—including large streamline and simplify the process by which video in-
global advertising agencies, ad tech buyers, publisher ventory is bought and sold,” continued Hoffert. “We’re
trade desks, and programmable marketers—since the bursting the video cost bubble by helping buyers
buying product went into general availability in Q4 2015. achieve greater audience reach at a fraction of the cost
More than half of these clients are daily active video while maximizing yield for publishers. At the same time,
buyers, with buying activity in more than 50 countries. we’re breaking the video speed barrier by cutting laten-
cy by up to a factor of 1000x. Our solution allows maxi-
The AppNexus Video SSP comprises the foundation of mum flexibility to buy video inventory from a diversity of
the full-stack Video Publisher Suite that AppNexus in- leading video SSPs and directly from publishers of all
tends to release in the coming year. As the video com- kinds.”
plement to the AppNexus Publisher Suite for display,
the full suite will provide publishers a holistic video solu- The AppNexus Video SSP is currently in closed testing
tion. Just as AppNexus has aggressively positioned its with clients in the U.S. and Europe, with general availa-
Publisher Suite as the open alternative to DoubleClick bility targeted for the second quarter.◊
for Publishers (DFP) by Google, the AppNexus Video
Publisher Suite will offer publishers a powerful and open By MediaBUZZ
alternative to closed video platforms.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
To bring video demand to publishers, AppNexus has “With one unified video platform, AppNexus is able to
activated more than 125 video buyers—including large streamline and simplify the process by which video in-
global advertising agencies, ad tech buyers, publisher ventory is bought and sold,” continued Hoffert. “We’re
trade desks, and programmable marketers—since the bursting the video cost bubble by helping buyers
buying product went into general availability in Q4 2015. achieve greater audience reach at a fraction of the cost
More than half of these clients are daily active video while maximizing yield for publishers. At the same time,
buyers, with buying activity in more than 50 countries. we’re breaking the video speed barrier by cutting laten-
cy by up to a factor of 1000x. Our solution allows maxi-
The AppNexus Video SSP comprises the foundation of mum flexibility to buy video inventory from a diversity of
the full-stack Video Publisher Suite that AppNexus in- leading video SSPs and directly from publishers of all
tends to release in the coming year. As the video com- kinds.”
plement to the AppNexus Publisher Suite for display,
the full suite will provide publishers a holistic video solu- The AppNexus Video SSP is currently in closed testing
tion. Just as AppNexus has aggressively positioned its with clients in the U.S. and Europe, with general availa-
Publisher Suite as the open alternative to DoubleClick bility targeted for the second quarter.◊
for Publishers (DFP) by Google, the AppNexus Video
Publisher Suite will offer publishers a powerful and open By MediaBUZZ
alternative to closed video platforms.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
