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RESEARCH, ANALYSIS & TRENDS
products change frequently (4-5% daily) due to stock or The speed with which consumers are adopting smart
delivery speed issues. speakers will translate into a number of opportunities
(and challenges) for traditional retailers and consumer
Ensuring that products are easy to find is in general products companies."
critical, as 69% of customers know the exact product
they wish to buy. Hence, tailoring search terms to “Businesses must think hard about how their brand
insure distinctiveness (e.g., "sensitive toothpaste") integrates with different voice assistant providers’
increases the chances that a product will be found. strengths and how to build customer trust in voice, to
maximize their success and improve the bottom line”,
“Voice commerce represents the next major disruption
OC&C emphasizes. ◊
in the retail industry, and just as e-commerce and
mobile commerce changed the retail landscape, By MediaBUZZ
shopping through smart speaker promises to do the
same”, John Franklin, Associate Partner, OC&C
believes."
MediaBUZZ Pte Ltd - Independant ePublisher for Asia