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             Voice shopping set to rise exponentially

            According  to  a  study  conducted  by  OC&C  Strategy    Amazon  has  a  firm  hold  over  consumers'  buying
            Consultants, voice shopping is expected to jump to $40   decisions,  with  85%  of  consumers  selecting  the
            billion in 2022, up from $2 billion today, suggesting the   products  Amazon  suggests.  According  to  OC&C
            new channel may well be the next major disruptive force   Strategy  Consultants,  those  products  that  attain
            in retail. The growth in the voice segment will be driven   Amazon  "Choice"  status  typically  triple  in  sales
            by  a  surge  in  the  number  of  homes  using  smart   boost  and  losing  the  "Choice"  status  has  typically
            speakers, rising from 13% today to 55%.                 the  same  effect  downwards,  leading  to  a  30%
                                                                    reduction in sales.
            Amazon  wields  the  most  power  in  voice
            shopping                                             Retailers need to adapt to succeed in voice
            Meanwhile,  Amazon  is  poised  to  dominate  the  new
            channel with the largest market share, which is currently   Retailers   must   develop   "skills"   or   connected
            more than twice that of its nearest competitor. Besides   applications that integrate into current voice offers, the
            that, the study reveals that:                        consultancy  recommends,  stating  that  there  are
                                                                 currently only 39 such apps within the voice shopping
               Only  39%  of  consumers  have  trust  in  the
                                                                 category. To drive additional spending and higher price
                "personalized" product selection of smart speakers.
                                                                 points,  retailers  could  provide  in  addition  some
                                                                 inspiration, such as e.g. new recipes etc.
               Three  tech  behemoths  lead  the  virtual  assistant  AI
                space–  Amazon's  Echo  has  10%  penetration;   However,  building  trust  has  a  direct  correlation  with
                Google's  Home  has  4%,  and  Microsoft's  Cortana   overall  ratings.  Only  39%  of  consumers  trust  in  the
                just 2%.                                         "personalized" product selection of smart speakers and
                                                                 only 44% believe they offer the best value selection of
               Apple  has  been  left  behind,  since  Siri  lacks  the  AI   products.
                capabilities  of  Google,  notwithstanding  that  Google
                HomePod has only recently hit the market.
                                                                 How  consumer  packaged  goods  can
               The  three  most  commonly  shopped  categories   succeed
                through  voice  are  commoditized:  grocery  (20%),
                entertainment  (19%)  and  electronics  (17%),  with   Consumer goods businesses must maintain Amazon's
                                                                 "Choice"  status,  even  though  Amazon's  "Choice"
                clothing taking the fourth spot (8%).

      4            July 2018 - Voice Search & Search Engine Optimization (SEO)
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