Page 2 - AeM_July_2018

Welcome to

Dear Reader,
Voice Assistants’ are available as separate devices with and without display, as well as integrated into
smartphones, home appliances or televisions. Hence, digital assistants are no longer negligible in
search engine optimization (SEO), especially since voice search is becoming a standard operating
procedure for many customers.
Their emerging popularity obviously brings many opportunities for marketers, which we explore in more
detail in today’s issue, including new innovations developed by the tech giants that provide us with
more opportunities to experiment with voice assistants.

Undeniably, more and more people are getting used to enter their search requests quickly, comfortably
and securely via voice input – hassle-free – which explains the behavioral change of the users
regarding search requests. This explains, why Alpine.AI, a company that’s wholeheartedly focused on
voice-enabling technology, believing that the next mainstream computing platform may not be bots, AR
or VR, but rather voice-based computing.
Anyway, you should know the ropes when searching verbally, especially when considering that voice
shopping is set to rise exponentially in the next few years.

Stay tuned to keep up with constantly evolving new digital trends by reading Asian eMarketing.
Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 July 2018 - Voice Search & Search Engine Optimization (SEO)