Page 3 - index

Data-Driven Marketing

Research, Analysis & Trends IT Asset Management solution to be up to
speed quickly 24
Welcome to the data society! 4

A closer look into Facebook’s people-based
marketing 6 Companies & Campaigns

Data is a dime a dozen and have the power to
optimize marketing 7 Criteo’s forecast what advertisers can expect
in 2015 26
Risks that may lurk in dealing with big data 8
AccuWeather sets new record in Big Data
When the Internet got a memory… 10 demand 27

Study reveals the drivers, priorities, and barriers Everything is measurable – even the impact of the
behind data center investment 12 Oscars 28

Increasing investment and strong growth potential Schober’s data protection compliant combination
for ‘Big Data in Marketing’ 14 of online and offline data 34

ESI International Releases Top 10 Trends in How successful is your E-commerce Business
Business Analysis 16 in Asia? 36

Best Practices & Strategies Legislation

Let’s talk about digital ethics 38
Data is the engine of the digital economy 18

Top tips for real-time marketing 19
BUZZword
Data-driven Marketing and the pitfalls you should Apophenia 40
avoid 20

Imprint 42
Technologies & Products

Tableau again crowned leader in business
intelligence and analytics 22

Advertise with us

MediaBUZZ Pte Ltd - Independant ePublisher for Asia