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Dear Reader,

Welcome to our last issue of Asian eMarketing in 2014, which focuses on “Email Marketing”.

Email is still one of the most important communication channels of our time and it is espe-
cially in high demand by marketers during the festive season. Not to mention that the share
of email use on mobile devices has increased enormously in the past few years and the
trend continues to grow.

Get tons of tips and best practices this time, such as how to optimize your emails for mobile
devices or what to consider for getting click-intensive email campaigns.

Enjoy the reading and see you again in January when we bring you "Predictions & Trends in
Digital Marketing".

Best wishes,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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2 Asian eMarketing November 2014 - Cross-, Multi-, Omni-Channel & Everywhere Commerce
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