Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
Question your CMS
and sound things out
as part of your digital
marketing strategy
Gartner listed 20 leading systems Marketing, editors, IT, sales, or ex- Therefore you should create an
in its last Magic Quadrant for WCM ecutive management - each area ambitious, well-assessed wish list
and mentioned a total of 75 estab- has important wishes regarding the that way. You will see how much
lished vendors, whereof some of web: more your CMS will suddenly need
them offer today excellent digital Marketing, for instance, wants to to be able to do, to be able to deliv-
marketing suites: Adobe, CoreMe- ensure that the web pages are er. Then, take this wish list and dis-
dia, Imperia, Infopark, Kentico, Lif- displayed properly on cuss it with your existing CMS pro-
eray, Magnolia, OpenText, smartphone and tablet, as well vider or your agency.
Sitecore, Umbraco, Word- as rolling out new websites easi-
Press ... Plenty of other CMS ven- er on an international level. In addition, you can read the
dors, however, promise similar WCMS reports from Gartner and
marketing benefits to win our favor. Editors want to design forms Forrester to learn more about the
themselves and optimize deals strengths and weaknesses of the
with A / B testing.
Indeed, all CMS offer similarly good current leading systems, or look for
basic functionality, but nowadays IT wants to consolidate the smor- an experienced, certified service
that is no longer enough: The web gasbord of content management provider which knows all about your
has become extremely important to tools and systems the marketing desired CMS and offers services
business, as it changed how people department is making use of. such as consulting, design, and
get informed. Fortunately, some Sales wants to find out with CRM online marketing as well. ◊
CMS, like Sitecore, can amazingly what the customers are doing on
do much more than just maintain the website (e.g. download of a By Daniela La Marca
content, by combining Content brochure means interest).
Management with E-Commerce The management would like to
and Digital Marketing, offering more know the web and digital market-
sophisticated CMS solutions and ing ROI and the impact of CMS
serving different needs. on the company's success.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Question your CMS
and sound things out
as part of your digital
marketing strategy
Gartner listed 20 leading systems Marketing, editors, IT, sales, or ex- Therefore you should create an
in its last Magic Quadrant for WCM ecutive management - each area ambitious, well-assessed wish list
and mentioned a total of 75 estab- has important wishes regarding the that way. You will see how much
lished vendors, whereof some of web: more your CMS will suddenly need
them offer today excellent digital Marketing, for instance, wants to to be able to do, to be able to deliv-
marketing suites: Adobe, CoreMe- ensure that the web pages are er. Then, take this wish list and dis-
dia, Imperia, Infopark, Kentico, Lif- displayed properly on cuss it with your existing CMS pro-
eray, Magnolia, OpenText, smartphone and tablet, as well vider or your agency.
Sitecore, Umbraco, Word- as rolling out new websites easi-
Press ... Plenty of other CMS ven- er on an international level. In addition, you can read the
dors, however, promise similar WCMS reports from Gartner and
marketing benefits to win our favor. Editors want to design forms Forrester to learn more about the
themselves and optimize deals strengths and weaknesses of the
with A / B testing.
Indeed, all CMS offer similarly good current leading systems, or look for
basic functionality, but nowadays IT wants to consolidate the smor- an experienced, certified service
that is no longer enough: The web gasbord of content management provider which knows all about your
has become extremely important to tools and systems the marketing desired CMS and offers services
business, as it changed how people department is making use of. such as consulting, design, and
get informed. Fortunately, some Sales wants to find out with CRM online marketing as well. ◊
CMS, like Sitecore, can amazingly what the customers are doing on
do much more than just maintain the website (e.g. download of a By Daniela La Marca
content, by combining Content brochure means interest).
Management with E-Commerce The management would like to
and Digital Marketing, offering more know the web and digital market-
sophisticated CMS solutions and ing ROI and the impact of CMS
serving different needs. on the company's success.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
