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Content Marketing







Research, Analysis & Trends Technologies & Products

Content Marketing: Real opportunity or just an FirstSpirit CMS: Cloud-based solution helps to
artificial trend? 4 increase conversion rates and sales by means
of individual contents 28
Unearthing the truth about why content is shared
on the Internet 6 Pushfor launched platform for self-expiring
business content 29
Trends in 2014: Content Marketing beats Mobile
Marketing 8 Typo3: An excellent CMS tool of staggering
sophistication 30
Question your CMS and sound things out as part
of your digital marketing strategy 9 Konica Minolta Enterprise Content
Management (ECM) redefines document security
and compliance 31
Content blindness - how can it be overcome? 10


Consumers' desire to stream video content on TV
screens will drive content device purchases 12 Companies & Campaigns

Native Advertising: When advertising becomes New vjoon K4 version optimizes user experience
real content 13 and accelerates publishing processes 32

Integrating data analytics effectively – insights by ShoreTel: An outstanding master in channel
Sparkline from 8byEight event 14 partner sales 34

RTL Group acquires majority stake in
programmatic video advertising platform
Best Practices & Strategies SpotXchange 36

How to come up with a good content strategy 16
Legislation
The human touch still makes the difference! 18

Creative Commons Licenses solve copyright
Content will always be King: Some tips for issues 38
developing customer relevant content 20

Top web rankings with the right combination of
quality content and strategic web optimization 22 BUZZword

The Don'ts in Content Marketing 23 Contextual Content Marketing exploits the
power of data to maximize relevance 40
How to manage your corporate blog effectively 24

Marketo’s tips on content development to Imprint 42
generate demand 25

Give your readers the best online viewing
experience 26










MediaBUZZ Pte Ltd - Independant ePublisher for Asia
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