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Dear Reader,

Welcome to the August eMag issue of Asian eMarketing, which focuses on

Content Marketing this month.
Content Marketing is any marketing effort that involves the creation and sharing of media
and publishing content in order to acquire customers. In the issue at hand you can find out
more on this trend, and why traditional advertising by itself is outdated.

Find out what kind of content gets shared the most, what it takes for it to go viral, and get to
know content management systems like FirstSpirit RealtimeTargeting or Typo3.
In addition, check out interesting new research findings and tips on how to get ideas for good

content, as well as staying informed on new product launches, co-operations, acquisitions, or

Enjoy the reading!

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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