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The Internet of Things (IoT) in Marketing

RESEARCH, ANALYSIS & TRENDS

The Internet of Things pg 6 New marketing pg 8 Majority believes the IoT is pg 10

starts to blossom into a opportunities, thanks to IoT poised to dramatically
genuine marketing channel change the way companies
do business

IDC expects VR hardware pg 12 VR technology and content pg 14 Stalled smart glasses mar- pg 16

to soar this year are digital innovation drivers ket will be invigorated by
HoloLens

Smart-home technology pg 18 Will cookie-based targeting pg 20 Sensors driving next- pg 21

affects users in Japan, reach its limits in times of generation wearable
China and South Korea IoT? devices
differently

BEST PRACTICES & STRATEGIES

It won’t be easy to keep up pg 22 Wow your customers by pg 24 Overwhelmed by pg 26
with IoT in marketing making your ideas motion- digitization? It’s time to
ready rethink your brand
communication!

Beware of the growing pg 28
threat wave of crypto
Trojans

TECHNOLOGIES & PRODUCTS

IoT devices and wearables pg 30 Google’s efforts in VR pg 32 Telenor Connexion pg 33

are already within expand launches big data analytics
marketers’ grasp tool for actionable IoT
insights

Can electronics pg 34

manufacturing be classified
as a language?

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